Director, Media Activation: D2C Growth for Beauty

wppmedia; Greater London; On-site; GBP 120,000 - 170,000; Full time

Job summary

WPP Media is seeking a Director, Media Activation to lead digital strategy and implementation planning across a portfolio of premium beauty brands. You will shape cross-channel roadmaps, drive data-informed decisions, and oversee the growth agenda from strategy to execution.

You will partner with Strategy, Comms Planning, Activation, AdTech and Data teams to deliver measurable outcomes and elevate D2C performance in a fast-evolving market.

Qualifications

• Significant digital planning leadership across Search, Social and Programmatic.
• Strong D2C and strategic capability to translate brand and commercial objectives into actionable digital plans.
• Advanced analytics and data understanding including GA4, platform data and dashboards.

Responsibilities

• Strategic and commercial leadership: Lead the evolution of the Implementation Planning offer for the ELC portfolio, identifying growth opportunities and owning the commercial plan across multiple brands.
• Cross-channel performance planning: Develop integrated digital roadmaps across Search, Social and Programmatic, aligning with brand objectives.
• Data, technology and forecasting: Assess digital maturity, create growth roadmaps and use forecasting models and dashboards to connect performance with outcomes.
• Test-and-learn culture: Design and embed a rigorous testing agenda for the beauty category, sharing learnings across brands.
• Audience-centric portfolio planning: Define high-value beauty audiences using first-, second- and third-party data strategies across brand priorities.
• Collaboration and innovation: Partner with Strategy, Comms Planning, Activation, AdTech and Data teams to turn strategy into executable plans.

Skills

Digital planning leadership

Cross-channel expertise

D2C strategy

Analytical thinking

Stakeholder management

Beauty/consumer goods knowledge

Tools

GA4

Forecasting tools

Dashboards

Job description

WPP Media is seeking a Director, Media Activation to lead digital strategy and implementation planning across a portfolio of premium beauty brands. You will shape cross-channel roadmaps, drive data-informed decisions, and oversee the growth agenda from strategy to execution.

You will partner with Strategy, Comms Planning, Activation, AdTech and Data teams to deliver measurable outcomes and elevate D2C performance in a fast-evolving market.