Director, Implementation Planning & Digital Media Strategy

WPP Media Limited; Greater London; Hybrid; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

WPP Media Limited, a leading open intelligence-driven media operating unit, is seeking a Director, Implementation Planning for The Estée Lauder Companies. You will lead digital strategy across multiple prestige brands, shaping roadmaps for Search, Social and Programmatic, and embedding a rigorous test-and-learn culture to drive D2C growth and measurable results.

You will manage cross-brand initiatives, collaborate with Strategy, Comms, Activation, AdTech and Data specialists, and operate in a

Qualifications

• Significant digital planning leadership across Search, Social and Programmatic.
• Strong D2C and strategic capability to translate objectives into detailed digital plans.
• Advanced analytical and technical understanding, including GA4 and measurement frameworks.
• Excellent client and stakeholder leadership with senior audiences.
• Curious, commercial mindset with interest in AI-enabled capability and beauty.

Responsibilities

• Strategic and commercial leadership: own growth opportunities and the commercial plan across multiple brands.
• Cross-channel performance planning: develop integrated roadmaps across Search, Social and Programmatic.
• Data, technology and forecasting: assess digital maturity, create growth roadmaps, use dashboards and GA4 metrics.
• Test-and-learn culture: design and embed a rigorous testing agenda for the beauty category.
• Audience-centric portfolio planning: define high-value audiences using first/second/third-party data strategies.
• Collaboration and innovation: partner with Strategy, Comms, Activation, AdTech and Data teams to execute plans.

Skills

Digital planning

D2C strategy

GA4 analytics

Stakeholder leadership

Beauty industry

Tools

GA4

Forecasting tools

AdTech platforms

Job description

WPP Media Limited, a leading open intelligence-driven media operating unit, is seeking a Director, Implementation Planning for The Estée Lauder Companies. You will lead digital strategy across multiple prestige brands, shaping roadmaps for Search, Social and Programmatic, and embedding a rigorous test-and-learn culture to drive D2C growth and measurable results.

You will manage cross-brand initiatives, collaborate with Strategy, Comms, Activation, AdTech and Data specialists, and operate in a