Analytics Account Director (MMM) - Media Agency

Silver Drum; Greater London; Hybrid; GBP 54,000 - 66,000; Full time

Job summary

Silver Drum in London is seeking an Account Director – Analytics & Media Effectiveness to turn complex data into commercial decisions. The role sits at the heart of measurement and media investment across multiple European markets and reports to senior stakeholders.

You will work with MMM, advanced analytics, and tools such as Python, Power BI and R, translating modelling outputs into practical recommendations that optimise spend.

Qualifications

• Experience in analytics, econometrics, marketing science or media measurement.
• Strong data analysis skills and Excel modelling.
• Ability to translate complex analysis into clear commercial recommendations.

Responsibilities

• Analyse media investment performance and interpret modelling outputs.
• Build frameworks to optimise spend across markets.
• Collaborate with media planning and analytics teams to translate results into recommendations.
• Support new analytics tools and measurement frameworks.

Skills

Analytical thinking

Clear commercial communication

Tools

Python

Power BI

R

Excel

Job description

Account Director – Analytics & Media Effectiveness London | Global FMCG Client | Salary to £60,000 + benefits Hybrid working with 3 days p/w in the office.

If you enjoy turning complex data into real commercial decisions, this role sits right at the centre of it.

This is a rare opportunity to work on measurement and media effectiveness for one of the world’s largest FMCG advertisers, helping shape how media investment is planned, optimised and measured across mutiple European markets.

You’ll sit between analytics, media strategy and senior stakeholders, translating modelling outputs into cear recommendations that influence multi-million pound media budgets.

Why this role stands out

• Work on global measurement and media effectiveness projects across ~50 markets
• Influence how large-scale media investment is optimised using MMM and advanced analytics
• Hands-on analytical role with exposure to tools such as Python, Power BI and R
• Opportunity to deepen data science capability while working on real commercial decision making
• Broad exposure across multiple FMCG categories and international teams

The role

You’ll analyse media investment performance, interpret modelling outputs and build frameworks that hlp optimise spend across markets.

Projects will include budget optimisation, measurement frameworks, experimentation programmes and media effectiveness analysis. You’ll work closely with media planning teams and analytics specialists to tanslate complex modelling outputs into practical recommendations that improve media performance.

You’ll also help support new analytics tools, experimentation programmes and structured measurement approaches that shape how media investment is managed globally.

What they’re looking for

• Strong analytical capability with hands-on data analysis experience
• Understanding of media effectiveness, MMM principles or marketing measurement
• Advanced Excel and experience working with modelling outputs
• Exposure to tools such as Python, Power BI or R is a plus
• Ability to translate complex analysis into clear commercial recommendations

This role would suit someone from an analytics, econometrics, marketing science or media measurement background who enjoys combining data, media strategy and commercial decision making.