Director Growth Marketing

Executive Integrity | B Corp®; Greater London; Hybrid; GBP 117,000 - 143,000; Full time

Job summary

Executive Integrity has been retained to place a strategic and execution-oriented Director of Growth Marketing to lead and scale a global growth engine for a fast-growing B2B technology organization. London-based, hybrid (3 days a week in London office).

The role focuses on driving pipeline growth, marketing operations, digital performance, and AI-enabled marketing transformation across the business, partnering with Sales, RevOps, Product Marketing and Leadership to deliver measurable impact.

Qualifications

• 10+ years of experience in B2B technology marketing, with growth marketing and demand generation
• Experience in SaaS with large ARR
• Proven track record of ARR growth via marketing activities
• Experience driving measurable pipeline growth and marketing performance
• Deep understanding of marketing operations, automation, analytics, and funnel optimization
• Experience implementing AI tools and workflows across marketing
• Familiarity with enterprise sales and complex B2B buying cycles
• Ability to scale growth infrastructure in high-growth global organizations
• Strong analytical, operational, and leadership capabilities
• Excellent communication and cross-functional collaboration skills

Responsibilities

• Lead global growth marketing strategy focused on pipeline generation, conversion, and revenue impact
• Drive scalable inbound and outbound demand generation programs across digital channels
• Own marketing operations, automation, attribution, analytics, and funnel optimization
• Lead AI implementation across the marketing organization to improve scalability and performance
• Own website growth strategy, including conversion rate optimization, SEO, and digital experience
• Build and lead a data-driven growth marketing organization
• Manage a team of 3 direct reports at a Manager level

Skills

Growth marketing

Demand generation

B2B technology

SaaS

Analytics

Leadership

AI tools

Marketing operations

Cross-functional collaboration

Strategic planning

Tools

CRM/Automation

Job description

Location: London - Hybrid (3 days a week in London office)

Salary: Base up to £130k + 20% Bonus

Executive Integrity has been retained to find a strategic and execution-oriented Director of Growth Marketing to lead and scale a global growth engine for our client, a fast-growing B2B technology organization. This is a high-impact leadership role responsible for driving pipeline growth, marketing operations, digital performance, and AI-enabled marketing transformation across the business.

The ideal candidate combines strong B2B demand generation expertise with operational rigor, analytical thinking, and a modern AI-first mindset — someone who knows how to build scalable growth infrastructure, optimize performance across the funnel, and align marketing directly to revenue outcomes. You will partner closely with Sales, RevOps, Product Marketing, and Executive Leadership to drive measurable business impact.

ABOUT THE BUSINESS

Our client is a category-leading AI company at the intersection of data intelligence and global trade and security. Its platform fuses vast, multi-source data — satellite, sensor, and signal data among them — into real-time intelligence, giving commercial and government organizations the visibility they need to track assets, assess risk, and act on emerging threats as they happen.

The business serves a sophisticated global client base spanning major financial institutions, insurers, logistics and trade operators, and government and defense agencies, and operates its own 24/7 intelligence operations center. Having built a strong reputation and an established enterprise customer base, the company is now investing significantly in its next phase of growth — scaling marketing, demand generation, and brand to match the ambition of the business.

WHAT YOU'LL OWN

• Lead global growth marketing strategy focused on pipeline generation, conversion, and revenue impact
• Drive scalable inbound and outbound demand generation programs across digital channels
• Own marketing operations, automation, attribution, analytics, and funnel optimization
• Lead AI implementation across the marketing organization to improve scalability, efficiency, and performance
• Own website growth strategy, including conversion rate optimization, SEO, and digital experience
• Build and lead a high-performing, data-driven growth marketing organization
• Manage a team of 3 direct reports at a Manager level

WHAT WE'RE LOOKING FOR

• 10+ years of experience in B2B technology marketing, with strong expertise in growth marketing and demand generation
• Experience working within SaaS and for a company with a large growing ARR
• Strong track record of ARR growth via Marketing activities (company has grown from $32M to $70M ARR and is now targeting $100M-$150M+)
• A proven track record of driving measurable pipeline growth and marketing performance
• Deep understanding of marketing operations, automation, analytics, and funnel optimization
• Experience implementing AI tools and workflows across marketing organizations
• Familiarity with enterprise sales environments and complex B2B buying cycles
• A track record of scaling growth infrastructure in high-growth global organizations
• Strong analytical, operational, and leadership capabilities
• The ability to operate strategically while remaining highly execution-oriented
• Excellent communication and cross-functional collaboration skills