Director, Data Strategy & AI Enablement

wppmedia; Greater London; On-site; GBP 120,000 - 150,000; Full time

Job summary

WPP Media in the UK is seeking a Director, Data Strategy to lead the data-driven transformation for BT Consumer brands. You will own the data strategy, set governance, and guide cross-functional teams across paid media campaigns and addressable channels.

You will drive data-backed audience strategies, oversee tests and pilots, and ensure alignment with the OpenConnect OpenAI initiatives. Strong leadership and collaboration across disciplines are essential.

Qualifications

• Proven experience leading enterprise data strategy.
• Ability to translate business goals into data-enabled plans.
• Strong leadership and stakeholder management skills.

Responsibilities

• Lead the Data Strategy for UK BT Consumer accounts (BT, EE, Plusnet).
• Define and oversee data-led audience and campaign strategy across paid media channels.
• Drive test, trial and strategic recommendations using available data and technology.
• Collaborate with AI/Tech Consulting and internal engineering teams to build data products.

Skills

Data strategy

Leadership

Stakeholder mgmt

Cross-functional

Tools

Amazon Marketing Cloud

Job description

WPP Media in the UK is seeking a Director, Data Strategy to lead the data-driven transformation for BT Consumer brands. You will own the data strategy, set governance, and guide cross-functional teams across paid media campaigns and addressable channels.

You will drive data-backed audience strategies, oversee tests and pilots, and ensure alignment with the OpenConnect OpenAI initiatives. Strong leadership and collaboration across disciplines are essential.