Director, Data Strategy — AI-Driven Media & Growth

wppmedia; Greater London; On-site; GBP 90,000 - 150,000; Part time

Job summary

WPP seeks a Director of Data Strategy to lead data-focused initiatives for the UK telco client BT. You will drive data-driven decision making, build audience strategies, and spearhead AI-enabled data initiatives across paid media campaigns.

The role involves coordinating with Transformation leads, owning DPAM use-cases, and collaborating with internal and client teams to deliver measurable outcomes in a fast-moving agency environment.

Responsibilities

• Data-led audience and bidding strategy enablement.
• Lead test, trial and strategy recommendations across paid media campaigns.
• Collaborate with the Transformation lead to align campaigns with measurable roadmaps.
• Own workstreams to drive DPAM use-cases and roadmap with Amazon Marketing Cloud.
• Coordinate cross-functional teams across BT and WPP accounts.
• Maintain Data Strategy ways of working within the BT account and media solutions.
• Bridge technical and non-technical teams with clear data language for clients.
• Define future data signals and data products with internal Tech & AI Consulting team.

Job description

WPP seeks a Director of Data Strategy to lead data-focused initiatives for the UK telco client BT. You will drive data-driven decision making, build audience strategies, and spearhead AI-enabled data initiatives across paid media campaigns.

The role involves coordinating with Transformation leads, owning DPAM use-cases, and collaborating with internal and client teams to deliver measurable outcomes in a fast-moving agency environment.