Director, Data Strategy, UK (FTC)

wppmedia; Greater London; On-site; GBP 90,000 - 150,000; Part time

Job summary

WPP seeks a Director of Data Strategy to lead data-focused initiatives for the UK telco client BT. You will drive data-driven decision making, build audience strategies, and spearhead AI-enabled data initiatives across paid media campaigns.

The role involves coordinating with Transformation leads, owning DPAM use-cases, and collaborating with internal and client teams to deliver measurable outcomes in a fast-moving agency environment.

Responsibilities

• Data-led audience and bidding strategy enablement.
• Lead test, trial and strategy recommendations across paid media campaigns.
• Collaborate with the Transformation lead to align campaigns with measurable roadmaps.
• Own workstreams to drive DPAM use-cases and roadmap with Amazon Marketing Cloud.
• Coordinate cross-functional teams across BT and WPP accounts.
• Maintain Data Strategy ways of working within the BT account and media solutions.
• Bridge technical and non-technical teams with clear data language for clients.
• Define future data signals and data products with internal Tech & AI Consulting team.

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

3363 - Director, Data Strategy, UK (FTC)

Role Summary and Impact

We are seeking a Director to join our Data Strategy team for our major UK telco client, BTEE.

The BTEE team (aka OpenConnect) is one of the largest UK clients in the agency and the data work on the account is innovative and future-facing, with clients who are data savvy and champion our work across their business.

Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging and meaningful brand experience for their customers.

BT Consumer is a data rich client and that combined with client's willingness to test and evolve makes for opportunities to do agency leading work. Work is recognised by awards, agency-firsts and also TelCo-firsts for the EMEA market. This role will be part of an agency-team-wide-push to adopt AI and drive innovation to drive client outcomes.

The main focus areas of this role are as below:

• Data-led audience and bidding strategy enablement;
• Using the datasets and technology available to BTEE, lead and oversee the delivery of test, trial and strategy recommendations across paid media campaigns on addressable channels.
• Working closely with the Transformation lead and ensuring broader strategic workstreams and acceleration projects find a place in campaign activity and are set up in a way that's measurable and methodical.
• Technology Project Ownership;
• As part of the BTEE's Media Acceleration Roadmap, you will own broader workstreams to drive outcomes across DPAM use-cases, including the client's roadmap with Amazon Marketing Cloud.
• You will be part of wider workstreams that bring together the power of WPP as a group, which for example could include working with parts of the business beyond WPP Media, in order to bring new exciting projects to BT.
• Cross-functional Collaboration;
• You will be in charge of Open Connect's paid media Audience Approach and Audience Playbook, ensuring this stays up to date.
• Maintaining Data Strategy ways of working in the campaign cycle with internal agency practices on the BT account plus when activity Media Solutions.
• Be a conduit between technical and less technical teams within the agency, ensuring alignment on project goals and client objectives and speaking in the correct data language to the clients.
• Work with the client and embedded agency teams to define, justify and request future signals and data products which can drive the clients business goals. This includes our internal Tech & AI Consulting team and the embedded engineering team at BTEE who build data products for us.

Management

This role sits above the development of Data Strategy Associate Director, Data Strategy Manager and a Data Strategy Associate. It will involve light management duties.

Each of these three reports will own the Data Strategy input in the campaign process for a specific product vertical. As their manager, you will need to ensure they are producing high-quality work and look to unblock any challenges they have.