Direct Marketing Executive

Concern Worldwide; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Job summary

Concern Worldwide UK is seeking a proactive Marketing Campaigns professional to manage donor recruitment campaigns. You will partner with agencies and internal teams to deliver direct marketing, including mail and email appeals, while ensuring data-driven insights inform future campaigns.

You will work with the Individual Giving Team on emergency fundraising strategies and communicate key messages to supporters, maintaining high standards of donor care and service.

Qualifications

• Direct marketing experience with mail and email channels.
• Strong planning and project management skills.
• Experience working with external suppliers or internal stakeholders to deliver direct marketing campaigns.
• Demonstrable analytical skills and numerate.
• Experience of using a database.
• Excellent communication and negotiation skills.
• Excellent written skills including emails.
• Demonstrable organisation skills and ability to manage varied workload.
• Strong IT skills including Excel and Word.

Responsibilities

• Manage donor recruitment campaigns end-to-end, from briefing to reporting.
• Partner with agencies, print and postage suppliers, digital team and in-house data analysts.
• Oversee full campaign management including costs, data selections, artwork, fulfilment, and invoicing.
• Collaborate with Data team to review campaigns and maximise future income.
• Support Emergency Fundraising Strategy with the Individual Giving Team.
• Develop understanding of Concern messaging to communicate with supporters.

Skills

Direct marketing channels

Project management

Stakeholder management

Analytical skills

Database experience

Communication skills

Writing emails

Organisational skills

IT skills

Tools

Excel

Word

Job description

About Concern

We are an international humanitarian organisation that strives for a world free from poverty, fear and oppression. We deliver life-saving and life-changing interventions to the world's poorest and most vulnerable people. From rapid emergency response to innovative development programming, we go to the hardest to reach places to make sure that no-one is left behind. With almost 4,500 staff of more than 50 nationalities, Concern operates in 25 of the world's poorest countries, helping people to achieve major and long-lasting improvements in their lives

Overview and Purpose

To successfully manage and review donor recruitment and development campaigns in order to maintain and grow income to Concern Worldwide (UK) from individual regular and cash donors.

Responsibilities

• Assist with Supporter Development activity, managing cash appeals, newsletters and our Gifts trading product.
• Partner with our creative agency, print and postage suppliers, digital team and inhouse data analysts.
• Full campaign management including briefing agencies, sourcing material, managing data selections, developing artwork, organising fulfilment, campaign analysis and reporting, managing costs and invoice processing.
• Work closely with the Data team to review direct marketing campaigns and ensure that information is used to maximise income for future campaigns.
• Work with the Individual Giving Team to implement the Emergency Fundraising Strategy and play a key part in Concern’s emergency fundraising response.
• Develop a deep understanding of Concern so that you can communicate the key messages effectively to both new and existing supporters.

Role Holder Requirements

ESSENTIAL

• Knowledge of using direct marketing channels such as mail and email.
• Strong planning and project management skills.
• Experience of working successfully with external suppliers or internal stakeholders to deliver direct marketing campaigns.
• Demonstrable analytical skills and highly numerate.
• Experience of using a database.
• Excellent communication, interpersonal and negotiation skills.
• Excellent written skills including experience of writing and editing emails.
• Demonstrable organisation skills and experience of managing a varied workload.
• Strong IT skills including Excel and Word.

DESIRABLE

• Experience in a direct marketing environment.
• Experience of working in a fundraising department.
• Knowledge of online marketing.
• Ability to work on own initiative.
• Good understanding of delivering excellent customer service/donor care.

Job Location

Job Location: London or Belfast While the role can be primarily remote, there is an expectation of regular on-site presence, including a minimum of one day per week in the office. The postholder will also be required to attend external face-to-face meetings to effectively manage stakeholder relationships and to attend all in-office staff days.

Important Information

Concern has an organisationalCode of Conductsupported by three Associated Policies: TheProgramme Participant Protection Policy, the Child Safeguarding Policy, and the Anti-Trafficking in Persons Policyaccessible here.

These have been designed to ensure the highest level of protection for everyone the organization engages through its work.

The policies set out the behaviours and responsibilities that Concern staff, and all its representatives (including consultants, contractors, sub-contractors, suppliers, partners, visitors, ambassadors and Board members) are expected to uphold. They also articulate Concern’s commitment to safeguarding and protecting adults and children from harm in all aspects of our work. We will therefore do everything possible to ensure that only those who are suitable to work or volunteer with adults and children are recruited by us for such roles. Consequently, working or volunteering with Concern may be subject to a range of vetting checks, including criminal background checking.

In this context, all staff and representatives of Concern have a responsibility to uphold the highest standards in their work, in accordance with Concern's core values and mission. Any candidate offered a job with Concern Worldwide will be expected to sign the Concern Staff Code of Conduct and Associated Policies as an appendix to their contract of employment. By signing the Concern Code of Conduct, candidates acknowledge that they have understood the content of both the Concern Code of Conduct and the Associated Policies and agree to conduct themselves in accordance with the provisions of these policies.

Your Personal Data

During this job application, you will provide Concern with your personal data. Concern takes its responsibilities towards this personal data very seriously and is committed to complying with all relevant data protection legislation.

For additional information please consult our web site or contact the Human Resource Division in our Head Office.

You have certain rights under data protection legislation. For more information on how to exercise those rights please visit www.concern.net/about/privacy

The successful post holder will be required to complete a criminal records self-declaration form and a Basic AccessNI check.

Having a criminal record will not necessarily debar you from working with Concern Worldwide. This will depend on the nature of the position, together with the circumstances and background of your offences.

The Secure Handling Use Storage and Retention of Disclosure Information

https://www.concern.org.uk/jobs/recruiting-people-criminal-records

Policy on the Recruitment of Ex-offenders for Responsible Bodies – candidates based in Northern Ireland jurisdiction onl