Direct Mail Growth Manager (UK/US, Hybrid)

Malaberg Ltd; United Kingdom; Hybride; GBP 55 000 - 75 000; Plein temps

Résumé du poste

Malaberg is building direct mail as a standalone commercial channel inside Retention, and you will own it end-to-end: audiences, formats, vendors, reporting, commercial decisions. You will start on one brand, with more to follow as the channel proves itself.

The work is practical, commercial and hands-on: get the right audiences, coordinate the send, report the ROAS, and scale what works. We sell across the UK and US, so the right person is comfortable thinking across both markets.

Qualifications

• Direct mail is your primary discipline and you have run mail programmes end-to-end.
• Commercial judgement on ROAS, cost per pack and when to scale.
• Operational grip with vendors, proofs, deadlines and data files.
• Clear briefing of audience lists and hands-on data workflows.
• Strong ideas and ability to brief specialists in copy/creative.

Responsabilités

• Plan and run direct mail sends for various audiences and tests.
• Manage multiple lists and segments to support a high-volume schedule.
• Build/supply audience lists with suppression and QA.
• Coordinate print and mailing-house delivery: specs, proofs, timelines, mail dates.
• Brief copy and creative on audience, offer, format and success metrics.
• Report ROAS, cost, results and recommended actions.
• Turn winning sends into a repeatable weekly/fortnightly rhythm.

Connaissances

End-to-end direct mail

Vendor management

Print production coordination

Audience segmentation

ROAS reporting

Creative briefing

Outils

Klaviyo

Shopify

Description du poste

Malaberg is building direct mail as a standalone commercial channel inside Retention, and you will own it end-to-end: audiences, formats, vendors, reporting, commercial decisions. You will start on one brand, with more to follow as the channel proves itself.

The work is practical, commercial and hands-on: get the right audiences, coordinate the send, report the ROAS, and scale what works. We sell across the UK and US, so the right person is comfortable thinking across both markets.