Direct Mail Manager

Malaberg Ltd; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

MALABERG is building direct mail as a standalone channel inside Retention, and you will own it end-to-end across audiences, formats, vendors and reporting. The role is hands-on and commercial, with oversight of ROAS and scale for UK and US markets.

You will plan, execute and optimise direct mail campaigns for various audience segments, coordinating print, data, and campaign timing while driving repeatable weekly rhythms and learnings.

Qualifications

• Direct mail end-to-end experience with lists, suppression, and post-campaign analysis.
• Strong commercial judgement with ROAS, cost per pack and scale decisions.
• Operational discipline: manage vendors, proofs, deadlines, and data files.
• Willingness to work across UK and US markets.

Responsibilities

• Plan and run direct mail sends for defined customer segments and tests.
• Manage multiple concurrent lists and segmentation projects.
• Build audience briefs with suppression rules and QA data.
• Coordinate print and mailing-house timelines, proofs and mail dates.
• Brief copy and creative on audience, offer and success metrics.
• Report ROAS, costs, results, and learnings with recommendations.
• Turn winning sends into a repeatable weekly or fort-nightly rhythm.

Skills

Direct mail

Vendor management

Data workflows

Campaign management

Tools

Klaviyo

Shopify

Job description

MALABERG

Direct Mail Manager

Reports to: Head of Retention

Location: UK, hybrid/remote.

Malaberg is building direct mail as a standalone commercial channel inside Retention, and you will own it end-to-end: audiences, formats, vendors, reporting, commercial decisions. You will start on one brand, with more to follow as the channel proves itself.

The work is practical, commercial and hands‑on: get the right audiences, coordinate the send, report the ROAS, and scale what works. We sell across the UK and US, so the right person is comfortable thinking across both markets.

What You Will Do

• Plan and run direct mail sends for lapsed customers, active customers, subscribers, VIPs, cross‑sell audiences and selected cold‑audience tests.

• Manage multiple concurrent lists and segments: warm reactivation, cold prospecting, cross‑sell, seasonal. This is not one campaign a quarter; the volume requires someone who can hold several sends in motion at once.

• Build or brief the audience lists with strong suppression, address QA and data discipline.

• Coordinate print and mailing‑house delivery: specs, proofs, timelines, mail dates, in‑home windows and issue resolution.

• Brief Copy and Creative on the commercial job of each piece: audience, offer, format, response mechanic and success metric.

• Report send‑level ROAS, cost, result, learning and recommendation: scale, repeat, rework or stop.

• Turn the first winning sends into a repeatable weekly or fortnightly direct mail operating rhythm.

What We’re Looking For

• Direct mail is your primary discipline. You have run mail programmes end‑to‑end: lists, segmentation, vendor management, print production, drop scheduling and post‑campaign analysis.

• Commercial judgement: you can talk about ROAS, cost per pack, response rates, contribution and when to scale or kill a send.

• Operational grip: you are comfortable managing vendors, proofs, deadlines, files and moving parts without dropping detail.

• Data confidence: you can brief audience lists clearly and are willing to get hands‑on with customer data workflows.

• Good creative judgement without needing to be the copywriter or designer. You can bring strong ideas and brief specialists well.

Bonus Points If You Have

• Background in a business where direct mail was the primary or a major commercial channel: charity fundraising, catalogue retail, subscription DTC, florists, or a direct‑response agency running mail programmes for clients.

• UK and US direct mail experience.

• Cold‑audience or list‑buying experience.

• Experience with Klaviyo, Shopify or similar platforms for audience extraction and suppression.

• Experience with parcel inserts or package inserts.

• DTC, subscription, beauty, supplements or skincare sector experience.