Growth Marketing Strategist

Paper Run; New York (NY); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Opportunity to work with prestigious brands

Hands-on role with tangible results

Vibrant working environment in global hubs

Job summary

A leading direct-mail marketing company is looking for a Growth Marketing Strategist to join their vibrant team in New York. This role involves collaborating with top brands to strategize, design, and analyze direct-mail campaigns, ensuring effective communication and optimization throughout. Ideal candidates will be data-savvy and possess strong organizational skills. You'll have the chance to shape the growth of a cutting-edge channel while working with renowned brands in an innovative environment.

Qualifications

• Proficient in data analysis and comfortable with data-sets.
• Good understanding of e-commerce funnel dynamics.
• Solid grasp of customer journeys and touchpoints.
• Excellent communication and presentation skills.
• Strong organisational capabilities and dependability.
• Proactive mindset with ownership of outcomes.

Responsibilities

• Map opportunities for direct-mail in client lifecycle.
• Design and launch direct-mail experiments.
• Use data for insight-driven recommendations.
• Own execution timeline and client communication.
• Build processes for testing and optimisation.
• Monitor and report on campaign performance.

Skills

Data analysis and experimentation

Understanding of e-commerce ecosystem

Lifecycle marketing

Interpersonal and communication skills

Organisational skills

Ownership mindset

Job description

Paper Run automates direct-mail flows for leading DTC/e-commerce brands, enabling them to reach customers who don’t open emails, respond to retargeting ads, or engage via SMS. Our platform integrates with tools like Shopify and Klaviyo, offers A/B-testing and reporting dashboards, and delivers measurable incremental revenue.

We partner with some of the world’s best brands to turn “unreachable customers” into opportunities. You’ll join our Customer Success team to help these brands adopt, test and scale our direct-mail channel.

Role Overview

As Growth Marketing Strategist, you will work closely with our brand clients to identify opportunities within the direct-mail channel, execute on those opportunities, analyse results and scale what works. You’ll act as the bridge between our platform, data/experiment teams and our customers, helping them test, optimise and derive strategy from physical-mail campaigns.

Key Responsibilities

• Work with the world best brands to map opportunities for direct-mail within their lifecycle & e-commerce funnel.
• Design, launch and monitor direct-mail experiments (e.g., win-back flows, loyalty boosts, post-purchase nurtures) in collaboration with our internal team and the client.
• Use data to identify segments, KPIs, incremental lift, and insight-driven recommendations for optimisation.
• Pull together actionable insights and make strategic recommendations for both customers and our engineer teams - that will inform our future product direct.
• Own the execution timeline, campaign coordination, communication with clients, and internal stakeholders to drive on-time delivery and quality.
• Maintain strong client-facing relationships: clearly communicate performance, set expectations, solicit feedback and drive continuous improvement.
• Build repeatable processes and templates for testing, optimisation and scaling direct-mail campaigns across clients.
• Monitor and report on campaign performance (e.g., response rates, ROAS, incremental revenue) and collaborate with internal analytics to feed learnings back into product and strategy.

Required Skills & Qualifications

• Proficiency in data analysis and experimentation: comfortable working with data-sets, running A/B tests, interpreting results, and making strategic recommendations.
• Good understanding of the e-commerce ecosystem: funnel dynamics, acquisition, retention, lifecycle marketing, subscription models, etc.
• Solid grasp of lifecycle marketing: mapping customer journeys, identifying touchpoints, optimising for repeat purchase, churn prevention, etc.
• Excellent interpersonal and communication skills: able to partner with brand clients, build rapport, present results and drive action.
• Strong organisational skills, responsible and dependable: you’ll manage client campaigns end-to-end, juggle multiple projects, ensure nothing falls through the cracks.
• Ownership mindset: you own the outcome, you’re proactive in driving improvements, flagging issues, pushing for better results.

Why Join Us?

• You’ll be working with some of the best brands in the world, helping them adopt a cutting-edge channel that many have overlooked.
• Hands-on role where you’ll craft strategy, run experiments, see results and scale what you launch.
• Opportunity to shape the growth of the direct-mail channel within an innovative company that is bridging digital + physical marketing.
• Work from vibrant global hubs: London, Miami or New York.

Join the Paper Run squad.

We're building Paper Run to help e-commerce brands reach and retain customers. Today, Paper Run serves hundreds of your favorite DTC brands. We're a global team and would love to have you help shape the journey with us.