Direct Mail Growth Lead (UK/US) - ROAS & Audiences

Malaberg Ltd; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

MALABERG is building direct mail as a standalone channel inside Retention, and you will own it end-to-end across audiences, formats, vendors and reporting. The role is hands-on and commercial, with oversight of ROAS and scale for UK and US markets.

You will plan, execute and optimise direct mail campaigns for various audience segments, coordinating print, data, and campaign timing while driving repeatable weekly rhythms and learnings.

Qualifications

• Direct mail end-to-end experience with lists, suppression, and post-campaign analysis.
• Strong commercial judgement with ROAS, cost per pack and scale decisions.
• Operational discipline: manage vendors, proofs, deadlines, and data files.
• Willingness to work across UK and US markets.

Responsibilities

• Plan and run direct mail sends for defined customer segments and tests.
• Manage multiple concurrent lists and segmentation projects.
• Build audience briefs with suppression rules and QA data.
• Coordinate print and mailing-house timelines, proofs and mail dates.
• Brief copy and creative on audience, offer and success metrics.
• Report ROAS, costs, results, and learnings with recommendations.
• Turn winning sends into a repeatable weekly or fort-nightly rhythm.

Skills

Direct mail

Vendor management

Data workflows

Campaign management

Tools

Klaviyo

Shopify

Job description

MALABERG is building direct mail as a standalone channel inside Retention, and you will own it end-to-end across audiences, formats, vendors and reporting. The role is hands-on and commercial, with oversight of ROAS and scale for UK and US markets.

You will plan, execute and optimise direct mail campaigns for various audience segments, coordinating print, data, and campaign timing while driving repeatable weekly rhythms and learnings.