Direct Mail Growth Lead — Hybrid Role

Lendable Ltd; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working

Health coverage

Retirement & savings

Employee referral programme

Office meals & snacks

Sustainable commuting

Job summary

Lendable is seeking a Head of Direct Mail to own the channel end-to-end—from strategy to execution. You’ll lead data-driven targeting, manage budgets and supplier relationships, and drive CAC/LTV?driven decisions within a profitable fintech growth engine.

You’ll collaborate with analytics and creative teams, set the cadence for multi-drop campaigns, and advocate for AI-enabled improvements while delivering measurable results and growth.

Qualifications

• 5+ years in direct mail including 2-3 years owning an acquisition DM programme end to end.
• Track record mailing cold prospects at meaningful scale with budgets and CPAs.
• Experience procuring data with suppliers on list selection, screening and enrichment.
• Deep knowledge of the DM supply chain: print, lettershop, Postal products and suppression.
• Strong commercial approach: forecast volumes, CAC/LTV, and defend the channel P&L.
• Analytical judgement: design tests, read results, brief analysts, and drive decisions.
• Experience managing suppliers: tendering, SLAs, and multi-partner coordination.
• Ability to manage a multi-drop calendar across products, segments, and dates.
• Experience leading analysts and collaborating with creative teams.
• A clear communicator trusted by finance, risk, compliance and data teams.

Responsibilities

• Own the direct mail strategy with targets for volume, response and payback based on LTV.
• Own the channel P&L: forecasting, budget and CAC/LTV discipline.
• Decide scale pace based on economic returns and risk appetite.
• Source and buy prospect data and direct analysts on response and propensity models.
• Collaborate with risk to shape offers around eligibility and lifetime value.
• Plan and run the campaign calendar; manage print and postal suppliers on cost and quality.
• Brief the creative team; ensure compliance sign-off and timely production.
• Build reporting tying sends to revenue and LTV; partner with cross-functional teams.
• Hire and develop the team; use AI to punch above the team size.

Skills

Direct mail

Acquisition DM

Data sourcing

Direct mail supply chain

P&L management

Analytics

Vendor management

Campaign planning

Team leadership

AI in marketing

Tools

Data pipeline

CRM systems

AI tools

Job description

Lendable is seeking a Head of Direct Mail to own the channel end-to-end—from strategy to execution. You’ll lead data-driven targeting, manage budgets and supplier relationships, and drive CAC/LTV?driven decisions within a profitable fintech growth engine.

You’ll collaborate with analytics and creative teams, set the cadence for multi-drop campaigns, and advocate for AI-enabled improvements while delivering measurable results and growth.