Direct Bookings Growth Lead (Performance Marketing)

Central Services; Camden Town; On-site; GBP 55,000 - 85,000; Full time

Benefits offered by this job

20 days holiday

Training Academy programmes

Holiday Purchase Scheme

Uniform dry cleaning

Season Ticket Loan

Workplace Pension

Staff discounts

Job summary

Imperial London Hotels is seeking an experienced Commercial Marketing Manager to drive direct bookings and revenue across our hotel portfolio. You will lead performance marketing, manage paid media, and optimise the website and booking engine to enhance the guest journey.

You will analyse booking behaviour, collaborate with Revenue and Distribution teams, and shape a data-driven commercial strategy that delivers measurable results and long-term growth for the business.

Qualifications

• Experience in hotel e-commerce, digital marketing, performance marketing or distribution within Hospitality.
• Strong understanding of hotel distribution, revenue management principles and OTA channels.
• Proven experience delivering growth in direct bookings and digital revenue.
• Hands-on experience managing paid search, paid social, metasearch and digital acquisition campaigns.
• Strong analytical skills with the ability to interpret data and turn insight into action.
• Experience with platforms such as Google Ads, Google Analytics 4, Tag Manager and reporting dashboards.
• Commercially minded with a focus on performance, profitability and continuous improvement.
• Curious, proactive and motivated by solving problems and identifying opportunities.
• Comfortable working across multiple stakeholders and influencing decisions.
• Passionate about digital marketing, hospitality and creating exceptional customer journeys.

Responsibilities

• Developing and delivering performance marketing strategies that drive direct bookings and revenue growth.
• Managing paid media activity across search, social, metasearch and display channels.
• Monitoring and optimising marketing performance against key commercial metrics including ROAS, CPA, conversion and revenue.
• Leading OTA marketing and promotional activity across partners including Booking.com, Expedia and Trip.com.
• Working closely with Revenue and Distribution teams to maximise channel performance and commercial opportunities.
• Owning the performance and optimisation of our websites and booking engine, improving customer journeys and conversion rates.
• Developing CRM and email marketing campaigns that increase direct bookings, repeat stays and guest engagement.
• Using data, insights and reporting to identify opportunities, trends and areas for optimisation.
• Managing agency relationships, budgets and suppliers to ensure strong commercial returns.
• Supporting trading plans, tactical campaigns and promotional activity aligned to business priorities.
• Delivering clear reporting and recommendations that support commercial decision-making across the business.

Skills

Hotel e-commerce

Digital marketing

Performance marketing

Distribution

Tools

Google Ads

Google Analytics 4

Tag Manager

Job description

Imperial London Hotels is seeking an experienced Commercial Marketing Manager to drive direct bookings and revenue across our hotel portfolio. You will lead performance marketing, manage paid media, and optimise the website and booking engine to enhance the guest journey.

You will analyse booking behaviour, collaborate with Revenue and Distribution teams, and shape a data-driven commercial strategy that delivers measurable results and long-term growth for the business.