Commercial Marketing Manager

The Imperial London Hotels Limited; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

ILH Training Academy programmes

Uniform dry cleaning and staff uniform

Season Ticket Loan

Discounted hotel stays for staff and F

50% friends and family hotel discount

Discounted drinks at Blooms Café

Employee wellbeing support

Job summary

Imperial London Hotels is seeking a Commercial Marketing Manager to join our team in Bloomsbury, London. The role focuses on driving direct bookings and revenue growth by integrating marketing, revenue, distribution and digital performance across the portfolio.

You will analyse booking behaviour, optimise channels and shape commercial performance with the Revenue/Distribution teams, owning performance and CRM campaigns for strong commercial results.

Qualifications

• Experience in hotel e-commerce, digital marketing or distribution within hospitality.
• Strong understanding of hotel distribution, revenue management and OTA channels.
• Proven track record growing direct bookings and digital revenue.
• Hands-on management of paid search, paid social, metasearch campaigns.
• Strong analytical skills and data-driven decision making.
• Experience with Google Ads, GA4, Tag Manager and dashboards.
• Commercial mindset focused on performance and profitability.
• Curious, proactive, and able to influence multiple stakeholders.
• Passionate about digital marketing and guest-centric journeys.

Responsibilities

• Develop performance marketing strategies driving direct bookings and revenue growth.
• Manage paid media across search, social, metasearch and display.
• Monitor and optimise performance against ROAS, CPA, conversion and revenue.
• Lead OTA marketing with Booking.com, Expedia and Trip.com.
• Collaborate with Revenue and Distribution to maximise channel performance.
• Own website and booking engine optimisation, improving journeys and conversions.
• Develop CRM and email campaigns to increase direct bookings and loyalty.
• Use data and reporting to identify opportunities and trends.
• Manage agencies, budgets and suppliers for strong returns.
• Support trading plans and promotional activity.
• Deliver reporting and recommendations for commercial decisions.

Skills

Hotel e-commerce

Performance marketing

Digital marketing

Revenue growth

Paid media management

Analytics

Google Ads

Google Analytics 4

Tag Manager

Cross-functional collaboration

Tools

Google Ads Platform

Google Analytics 4

Tag Manager

Job description

Location: Hybrid Working - 4 Days in our office in Bloomsbury, London & 1-day WFH

Contract: Full Time

About The Role:

We have an exciting opportunity for an experienced Commercial Marketing Manager to join Imperial London Hotels at a pivotal time in our growth journey.

This is a high-impact role sitting at the heart of our commercial strategy, bringing together Marketing, revenue, distribution and digital performance. You'll play a key role in driving direct revenue growth across our portfolio of hotels, ensuring every marketing pound delivers measurable commercial value.

We're looking for someone who combines strong hotel e-commerce and performance marketing expertise with commercial curiosity and a passion for delivering results. This is not a traditional marketing role. You'll be analysing booking behaviour, optimising digital channels, identifying revenue opportunities and working closely with Revenue and Distribution teams to shape commercial performance across the business.

You will be empowered to challenge, test, innovate and continually improve the way we attract guests and drive direct bookings.

What You'll Be Doing:

• Developing and delivering performance marketing strategies that drive direct bookings and revenue growth.
• Managing paid media activity across search, social, metasearch and display channels.
• Monitoring and optimising marketing performance against key commercial metrics including ROAS, CPA, conversion and revenue.
• Leading OTA marketing and promotional activity across partners including Booking.com, Expedia and Trip.com.
• Working closely with Revenue and Distribution teams to maximise channel performance and commercial opportunities.
• Owning the performance and optimisation of our websites and booking engine, improving customer journeys and conversion rates.
• Developing CRM and email marketing campaigns that increase direct bookings, repeat stays and guest engagement.
• Using data, insights and reporting to identify opportunities, trends and areas for optimisation.
• Managing agency relationships, budgets and suppliers to ensure strong commercial returns.
• Supporting trading plans, tactical campaigns and promotional activity aligned to business priorities.
• Delivering clear reporting and recommendations that support commercial decision-making across the business.

You’ll also contribute ideas, innovation and best practice that help Imperial London Hotels continue to strengthen its direct booking strategy and maximise long‑term commercial growth.

What We're Looking For:

• You will have experience in hotel e-commerce, digital marketing, performance marketing or distribution within the Hospitality sector.
• A strong understanding of hotel distribution, revenue management principles and OTA channels.
• Proven experience delivering growth in direct bookings and digital revenue.
• Hands‑on experience managing paid search, paid social, metasearch and digital acquisition campaigns.
• Strong analytical skills with the ability to interpret data and turn insight into action.
• Experience with platforms such as Google Ads, Google Analytics 4, Tag Manager and reporting dashboards.
• Commercially minded with a focus on performance, profitability and continuous improvement.
• Curious, proactive and motivated by solving problems and identifying opportunities.
• Comfortable working across multiple stakeholders and influencing decisions.
• Passionate about digital marketing, hospitality and creating exceptional customer journeys.

What You'll Get

• Access to ILH Training Academy programmes, apprenticeships and supported study
• Complimentary uniform dry cleaning, plus discounted personal dry cleaning
• Interest free Season Ticket Loan
• Team member flat rate and 50% friends and family hotel discount
• Discounted drinks at Blooms Café
• Employee funded Health Cash Plan
• Shopping discounts with selected retailers
• Salary sacrifice schemes including nursery care, cycle to work, and technology
• Access to mental health first aiders, wellbeing support and the Employee Assistance Programme

About Us:

Imperial London Hotels has been welcoming guests to the heart of Bloomsbury for nearly 200 years. Today, we operate a portfolio of hotels, restaurants, bars and event spaces, including the newly reopened Imperial Hotel and the Royal National, the UK's largest hotel. The business continues to evolve, invest and grow, creating exciting opportunities for talented individuals to make a genuine impact.

If you're a commercially driven digital marketing professional who enjoys combining creativity, data and commercial thinking to drive measurable business results, we'd love to hear from you!