Direct Booking Growth Marketing Manager – Hotels

The Imperial London Hotels Limited; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

ILH Training Academy programmes

Uniform dry cleaning and staff uniform

Season Ticket Loan

Discounted hotel stays for staff and F

50% friends and family hotel discount

Discounted drinks at Blooms Café

Employee wellbeing support

Job summary

Imperial London Hotels is seeking a Commercial Marketing Manager to join our team in Bloomsbury, London. The role focuses on driving direct bookings and revenue growth by integrating marketing, revenue, distribution and digital performance across the portfolio.

You will analyse booking behaviour, optimise channels and shape commercial performance with the Revenue/Distribution teams, owning performance and CRM campaigns for strong commercial results.

Qualifications

• Experience in hotel e-commerce, digital marketing or distribution within hospitality.
• Strong understanding of hotel distribution, revenue management and OTA channels.
• Proven track record growing direct bookings and digital revenue.
• Hands-on management of paid search, paid social, metasearch campaigns.
• Strong analytical skills and data-driven decision making.
• Experience with Google Ads, GA4, Tag Manager and dashboards.
• Commercial mindset focused on performance and profitability.
• Curious, proactive, and able to influence multiple stakeholders.
• Passionate about digital marketing and guest-centric journeys.

Responsibilities

• Develop performance marketing strategies driving direct bookings and revenue growth.
• Manage paid media across search, social, metasearch and display.
• Monitor and optimise performance against ROAS, CPA, conversion and revenue.
• Lead OTA marketing with Booking.com, Expedia and Trip.com.
• Collaborate with Revenue and Distribution to maximise channel performance.
• Own website and booking engine optimisation, improving journeys and conversions.
• Develop CRM and email campaigns to increase direct bookings and loyalty.
• Use data and reporting to identify opportunities and trends.
• Manage agencies, budgets and suppliers for strong returns.
• Support trading plans and promotional activity.
• Deliver reporting and recommendations for commercial decisions.

Skills

Hotel e-commerce

Performance marketing

Digital marketing

Revenue growth

Paid media management

Analytics

Google Ads

Google Analytics 4

Tag Manager

Cross-functional collaboration

Tools

Google Ads Platform

Google Analytics 4

Tag Manager

Job description

Imperial London Hotels is seeking a Commercial Marketing Manager to join our team in Bloomsbury, London. The role focuses on driving direct bookings and revenue growth by integrating marketing, revenue, distribution and digital performance across the portfolio.

You will analyse booking behaviour, optimise channels and shape commercial performance with the Revenue/Distribution teams, owning performance and CRM campaigns for strong commercial results.