Digital Web Analyst

easyJet Airline Company PLC; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An innovative airline is seeking a Digital Insights Analyst to join their dynamic team. This role is pivotal in leveraging data to enhance decision-making and improve customer experiences across digital platforms. You will analyze customer behaviors, provide actionable insights, and collaborate with various teams to drive revenue. With a focus on web analytics, A/B testing, and automated reporting, this position offers a unique opportunity to influence the digital strategy of a leading airline. If you thrive in a fast-paced environment and are passionate about data-driven decisions, this role is perfect for you.

Benefits

Up to 20% bonus

25 days holiday

Private Medical Cover

Life Assurance

Flexible benefits package

Excellent staff travel benefits

Qualifications

• Strong experience in web analytics and A/B testing methodologies.
• Excellent communication skills and ability to build relationships.

Responsibilities

• Provide insights to improve trading performance and enhance customer experience.
• Work with teams to build automated reporting and dashboards.

Skills

Web Analytics

Google Analytics

A/B Testing

Statistical Analysis

SQL

Communication Skills

Problem Solving

Tools

Optimizely

Big Query

Job description

Job Description - Digital Insights Analyst (15578)

Job Description

Digital Insights Analyst ( 15578 )

Description

We have an exciting opportunity for a Digital Insights Analyst to join our amazing team on a permanent contract, based in Luton. (Hybrid working)

With millions of visitors to our digital sales channels every week, easyJet is one of the UK’s leading digital businesses. easyJet has an ambition of being the world’s leading Data Driven airline and this role will have a crucial part to play in achieving that goal – ensuring data is at the heart of every decision we make.

The purpose of this role is to provide commercially focussed web insight and MI to key Stakeholders and teams within easyJet – both for the easyJet and easyJet Holidays brands. You’ll also be tasked with gaining greater insights into the digital behaviours of our customers across all markets and work with other data teams to develop propositions and build solutions to drive incremental revenue.

In addition to this, this role will work closely with the CRO team to build and evolve a test and learn cycle by proactively providing analysis on our customers behaviour on the website and identifying opportunities for testing to drive incremental revenue.

What you’ll be doing

• Understand business objectives and live trading environments to help influence MI.
• Scope and deliver powerful and commercial insights to improve trading performance, enhance customer experience and support the Digital team to achieve our company ambition.
• Build strong relationships across the wider insight community in the company. Communicate insight in a compelling way, which drives action across the business.
• Work closely with the CRO and Digital Product teams to understand the development roadmap and ensure it is supported by analytics.
• Proactively utilize digital analytics data to identify opportunities and areas of improvement and provide recommendations for testing.
• Work with the implementation team and our analytics agency to ensure that all tests have tracking and brief requirements for new tracking if needed.
• Work with internal teams such as Commercial, Holidays, and Marketing across easyJet to deliver reporting requirements.
• Cut through large data sets and multiple analysis options to provide intelligible, actionable reports and analysis.
• Work to build as much automated reporting as possible – avoiding manual reports.
• Work to develop self-service reporting dashboards to democratize data where possible.

Requirements of the Role

What you’ll bring to the team

• Strong experience in Web Analytics packages (i.e. Google Analytics, especially GA4).
• Experience with multiple MVT, A/B, and Analytics tools (e.g. Optimizely).
• Strong knowledge of the MVT, AB test cycle and methodology such as calculation of sample size, duration of test, hypothesis setting & testing and statistical significance.
• Good knowledge of Big Query/SQL.
• Excellent interpersonal and communication skills, able to build productive relationships both internally and externally.
• Highly commercial outlook with exceptional problem solving, analytical and numerical skills.
• Self-motivated, with ability to deal with ambiguity, work autonomously, organising time and prioritising workload.
• Able to develop and input into new processes in a fast paced, dynamic environment.
• Ability to adapt to changing priorities and to thrive in a fast-paced dynamic environment.

What we offer in return:

• Up to 20% bonus.
• 25 days holiday.
• BAYE, SAYE & Performance share schemes.
• Private Medical Cover.
• Life Assurance.
• Flexible benefits package.
• Excellent staff travel benefits.

easyJet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Business Area

Customer

Primary Location