Digital Trading Manager - Growth & Conversion Lead

Dunelm; Leicester; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Dunelm, the UK's leading homewares retailer, is seeking a Digital Trading Manager to drive category growth across our digital platforms. You will partner with Commercial teams to identify opportunities, develop growth plans and translate data-driven insights into action.

Reporting to the Senior Digital Trading Manager, you’ll own performance, optimise the online experience and deliver measurable business impact through testing and optimisation.

Qualifications

• Experience within digital trading, ecommerce, category management or digital strategy.
• Proven track record of driving commercial growth within an online retail environment.
• Strong commercial acumen with the ability to balance strategic thinking and hands-on delivery.
• Excellent analytical skills with the ability to turn complex data into actionable recommendations.
• Experience in using web analytics tools including Google Analytics.
• Strong understanding of ecommerce performance drivers, customer behaviour and onsite trading principles.
• Experience influencing senior stakeholders and working cross functionally.
• Ability to manage multiple priorities within a fast-paced environment.
• Strong communication and presentation skills.
• Experience working cross-functionally with Commercial, Marketing, Product, Analytics and Technology teams.

Responsibilities

• Own the digital performance of your categories, delivering growth across sales, conversion, profitability and customer engagement, with a focus on Home Delivery and Click & Collect.
• Develop and execute category growth plans aligned to commercial objectives, translating strategy into actionable digital trading plans and initiatives.
• Drive in-week trading performance through proactive monitoring, analysis and optimisation of category, campaign and product performance.
• Analyse the end-to-end customer funnel to identify barriers to conversion, improve customer experience and maximise commercial performance.
• Deliver and optimise promotional, trading and merchandising activity to improve traffic, conversion, availability, product performance and customer engagement.
• Use data, customer insight, market intelligence and competitor analysis to understand the market, performance drivers & to identify opportunities.
• Maintain a high-quality online experience through regular site hygiene checks, ensuring strong buyability, shopability, brand consistency and content standards while proactively identifying and resolving issues.
• Translate insight into clear recommendations, forecasts and actions, influencing stakeholders to deliver measurable business outcomes.
• Apply a test-and-learn approach, using experimentation and optimisation to continuously improve customer experience and commercial performance.

Skills

Digital trading

Ecommerce growth

Analytical skills

Google Analytics

Stakeholder management

Cross-functional collaboration

Prioritisation

Communication skills

Category management

Online retail

Tools

Google Analytics

ContentSquare

Job description

Dunelm, the UK's leading homewares retailer, is seeking a Digital Trading Manager to drive category growth across our digital platforms. You will partner with Commercial teams to identify opportunities, develop growth plans and translate data-driven insights into action.

Reporting to the Senior Digital Trading Manager, you’ll own performance, optimise the online experience and deliver measurable business impact through testing and optimisation.