Digital Trading Manager

Holland-; Nuneaton; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

33 days holidays

Private medical insurance

Annual bonus up to 10%

25% colleague discount

Wellhub membership

Cycle to Work

Job summary

Holland & Barrett is seeking a Digital Trading Manager to own the online performance of assigned categories across the website and app. You will interpret customer behavior, translate insights into commercial actions, and partner with Merchandising, Marketing, Product, Technology and UX to grow digital revenue and margin.

You will focus on traffic, conversion, pricing, promotions and availability, while aligning with cross-functional teams to bring omnichannel plans to life and deliver

Qualifications

• Significant experience in eCommerce or digital trading within a fast-moving omnichannel environment.
• Strong understanding of digital trading mechanics from traffic to conversion and AOV.
• Ability to translate data into commercial actions and decisions.

Responsibilities

• Own day-to-day digital performance of categories: revenue, margin, traffic, conversion, AOV and availability.
• Analyze drivers behind performance and identify opportunities or risks.
• Collaborate with Category Managers on range, pricing, promotions, and omnichannel plans.
• Set digital priorities for launches and trading moments with Digital Merchandising and teams.
• Coordinate with PPC, SEO, eCRM and Social to focus on top opportunities.
• Work with Product, Technology and UX to improve digital journeys.
• Develop joint growth plans with suppliers and brands and monitor digital availability.
• Measure impact of changes and apply learnings to future decisions.
• Coach colleagues on digital KPIs and customer behavior.

Skills

eCommerce experience

Digital trading

Analytical mindset

Cross-functional collaboration

Customer insight

Omnichannel thinking

Job description

Nuneaton | Full-time | Permanent | Hybrid

We offer hybrid working, with an expectation that you'll be present at our Holland & Barrett office in Nuneaton for a minimum of 2 days a week.

Intro

Online shopping moves quickly. Your job is to make sure we move with it.

As a Digital Trading Manager, you'll be responsible for the digital performance of your categories across the H&B website and app - looking at what customers are doing, what's working and where there's an opportunity to do more.

You'll work closely with Category teams and a wide range of digital specialists, from Merchandising and Marketing to Product, Technology and UX. You'll connect the dots between customer behaviour and commercial performance, turning insight into clear action.

The goal is simple: grow digital revenue, margin and customers by making better trading decisions.

What you'll be doing

• Own the day-to-day digital performance of your categories, keeping a close eye on revenue, margin, traffic, conversion, AOV, IPB, customer growth and availability.
• Work out what's behind the numbers - whether it's traffic, range, pricing, promotion, stock, content, conversion or the customer experience.
• Spot digital opportunities and risks, quantify them and turn them into clear commercial actions.
• Partner with Category Managers on range, NPD, pricing, promotions and omnichannel plans, bringing the digital customer into the conversation.
• Set digital priorities for launches, key trading moments, brands and ranges, working with Digital Merchandising and other specialist teams to bring them to life.
• Work with PPC, SEO, eCRM and Social teams to make sure acquisition and activation are focused on the best opportunities.
• Partner with Product, Technology and UX to identify customer friction and improve key digital journeys.
• Work with suppliers and brands to develop joint digital growth plans and make better use of their expertise, content and investment.
• Keep an eye on digital availability and lost-sales opportunities, working with Category and Supply Chain teams to respond.
• Measure the impact of what you change, learn from it and use that learning to improve the next decision.
• Coach Category colleagues on digital KPIs, customer behaviour and the levers they can use to improve performance.

What you'll bring

• Significant experience in eCommerce, digital trading or a D2C commercial role within a fast-moving, omnichannel environment.
• A strong understanding of how digital trading works, from traffic and conversion through to AOV, customer growth, range and availability.
• The analytical instinct to look beyond a number and work out what is really driving performance.
• Experience using digital data and customer insight to make commercial decisions.
• Experience working across Category, Buying or Commercial teams, alongside Digital Marketing, SEO, PPC, Product, Technology or UX.
• Strong commercial judgement and the confidence to influence people without having direct authority.
• The ability to turn complex digital insight into a clear recommendation or action.
• A customer-first mindset, with the curiosity to spot what customers are doing differently and what that could mean for the business.
• Strong organisation and pace — you'll need to balance immediate trading opportunities with longer-term growth.
• Marketplace experience would be useful, but it's not essential.

Holidays

• 33 days, including bank holidays
• 24/7 Virtual GP access
• Private medical insurance – single cover
• Annual free at-home health testing kit (after 6 months' service)
• Access to our Employee Assistance Programme and a network of Mental Health First Aiders whenever you need support

Financial Wellbeing

• Workplace pension with 5% employer contribution
• Life assurance (2x salary, after 6 months' service)

Reward

• Annual Bonus (subject to company and individual performance) up to 10%
• £50 Colleague product allowance on Holland & Barrett products (after 6 months' service)
• Access to cashback and discounts from a wide range of retailers
• 25% colleague discount, available in store and online, with free delivery on online orders
• Free Wellhub membership, with discounted access to gyms, studios and premium wellbeing apps
• Cycle to Work scheme

If you like finding the opportunity hiding in the data, understanding what customers are doing and turning that into action, this is a role where you can make a visible difference.

Come and help us trade H&B's digital business better.

About Holland & Barrett

At Holland & Barrett, we exist to make health and wellness a way of life for everyone, adding quality years to life.

We've been trusted for more than 150 years, but how customers shop is changing. We're continuing to invest in our digital experience, using better data, technology and customer insight to make it easier for people to find what they need and support their wellness journey.

Inclusion & accessibility statement

We want Holland & Barrett to be a place where everyone feels welcome, respected and able to contribute.

Different backgrounds, experiences and perspectives make better teams and better decisions. We encourage you to apply even if you don't meet every requirement listed.

If you need any adjustments or additional support during the recruitment process, please let us know.

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