Digital Strategy Manager

Craft; Manchester; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Company bonus

25 days annual leave

Training budget

Quarterly socials

Job summary

Craft is seeking a digital leader to own the digital strategy for its B2B clients, shaping a department that doesn’t yet exist.

You’ll set the strategic direction, define the digital proposition across SEO, paid media, analytics, websites and email, and steer the agency into AI search. Hybrid working, a company bonus, 25 days leave and a dedicated training budget support you as you build and mentor a high‑performing team.

Qualifications

• Eight+ years in digital marketing, with B2B agency experience.
• Experience leading a team and managing external partners.
• Strong ability to define and communicate a digital strategy.

Responsibilities

• Own digital strategy for a portfolio of global industrial, science and tech clients.
• Define the digital proposition and standards for a new department.
• Lead pitches, grow existing accounts, and hire/mentor the team.

Skills

Digital marketing

Team leadership

Strategy development

New business development

Job description

You'll be the first person to own digital as a discipline at this B2B agency, setting the direction for a department that doesn't yet exist. Most digital lead roles hand you an established team, a fixed remit, and someone else's playbook. This one hands you the mandate to define what digital means here.

This is an agency that has already built a strategic methodology, refined over two decades and more than 200 planning processes for industrial, science and technology businesses. You'd be applying and evolving that framework, not working to a generic planning model.

The Role

You'll own digital strategy across a retained base of global industrial, science and technology clients. Reporting to the Managing Director, you'll set the strategic direction and technical standards for the department as it scales. That means shaping the digital proposition, defining integrated strategies across SEO, paid media, analytics, websites and email, and moving the agency into emerging areas like AI Search (AEO and GEO).

You'll oversee digital performance across the full portfolio, from discovery workshops through to always-on activity, working alongside client services, content and design. You'll also lead the digital element of new business pitches, identify growth within existing accounts, and hire, mentor and develop the team as it grows. This is a function to run, not a channel to manage.

The Package

Hybrid working: 2 days a week in the office

Company bonus scheme

25 days annual leave plus bank holidays

Dedicated training and development budget

Quarterly socials and monthly team outings

The Person

You have at least eight years in digital marketing, currently in a B2B agency, likely a Digital Lead, Senior Strategist or Strategy Director. Your background is in complex, considered-purchase categories rather than fast-moving consumer work.

You have hands-on breadth across the digital toolkit: you've led a small team and managed external partners, you've owned the digital side of new business, and now you're ready to run a function.

A more diverse team is a more creative team.

It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.

All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.