Digital Specialist

Nigel Wright Recruitment; Newcastle upon Tyne; On-site; GBP 28,000 - 42,000; Full time

Job summary

Nigel Wright Recruitment is seeking a Digital Marketing Specialist to help plan, execute and optimise digital campaigns from a Newcastle-based hub. You will work with marketing, analytics and agency partners to sharpen customer journeys and boost conversions.

The role focuses on performance marketing, SEO, analytics, CRO and emerging AI-driven search opportunities within a fast-paced, data-led environment.

Qualifications

• Experience in a digital marketing, campaign marketing or performance marketing role
• Hands-on experience with Google Ads and Google Analytics
• Strong understanding of SEO and content optimisation principles
• Experience supporting paid social campaigns
• Excellent analytical and problem-solving skills
• The ability to interpret performance data and translate insights into action
• Strong stakeholder management and organisational skills

Responsibilities

• Plan, execute and optimise digital acquisition campaigns across multiple channels.
• Collaborate with marketing, digital experience, analytics and external agencies to improve performance.
• Improve customer journeys and increase conversion across key audiences.
• Develop expertise across performance marketing, SEO, analytics, CRO and AI search optimisation.

Skills

Digital marketing

Campaign marketing

Performance marketing

Analytics

Stakeholder management

Organisational skills

Tools

Google Ads

Google Analytics

Job description

Nigel Wright are delighted to be supporting a leading organisation as they continue to invest in their digital marketing function with the appointment of a Digital Marketing Specialist.

This is an exciting opportunity to join a business that is building more digital capability in-house and placing a strong focus on data-led decision making, customer acquisition, conversion optimisation and emerging AI-driven search opportunities.

The Role:

Reporting into the Digital Marketing Manager, you'll play a key role in planning, executing and optimising digital acquisition campaigns across a range of channels.

You'll work closely with marketing, digital experience, analytics and external agency partners to improve campaign performance, strengthen customer journeys and increase conversion across key audiences.

This role offers a broad remit, making it ideal for someone looking to develop expertise across performance marketing, SEO, analytics, CRO and AI search optimisation.

The Person:

• Experience in a digital marketing, campaign marketing or performance marketing role
• Hands-on experience with Google Ads and Google Analytics
• Strong understanding of SEO and content optimisation principles
• Experience supporting paid social campaigns
• Excellent analytical and problem-solving skills
• The ability to interpret performance data and translate insights into action
• Strong stakeholder management and organisational skills

You will be able to work dynamically, and thrive in a fast-paced environment, it will give you the opportunity to work across a large-scale marketing function and develop your skills at pace!