Growth-Focused Digital Marketing Manager: Acquisition & SEO

Nigel Wright Group; Lancashire; On-site; GBP 42,000 - 60,000; Full time

Job summary

Nigel Wright Group is partnering with a fast-growing, commercially driven business to appoint a Digital Marketing Manager who will own the customer acquisition strategy across paid, organic and owned channels.

You will shape strategy, optimise performance and influence senior stakeholders while remaining hands-on in delivery, leading multi-channel campaigns and collaborating with sales and product teams.

Qualifications

• Proven experience in Digital Marketing Manager or Performance Marketing role.
• Strong PPC expertise with ROI-focused campaigns.
• Deep understanding of SEO strategy and content optimization.
• Experience managing multi-channel acquisition campaigns.
• Strong analytical skills for data-driven decisions.
• Experience in fast-paced, commercially focused environments.
• Excellent stakeholder management and communication skills.

Responsibilities

• Develop and execute acquisition strategies across paid, organic and owned channels.
• Lead PPC strategy and optimisation across Google Ads and paid social.
• Own SEO performance, improving organic visibility, rankings and traffic.
• Drive customer acquisition and improve lead generation and conversion.
• Manage agency and third-party relationships.
• Analyse campaign performance and make data-led decisions.
• Collaborate with commercial, sales and operations teams.
• Manage website performance, CRO initiatives and marketing tech platforms.

Skills

Digital Marketing

PPC

SEO

Acquisition campaigns

Analytics

Fast-paced environment

Stakeholder management

Job description

Nigel Wright Group is partnering with a fast-growing, commercially driven business to appoint a Digital Marketing Manager who will own the customer acquisition strategy across paid, organic and owned channels.

You will shape strategy, optimise performance and influence senior stakeholders while remaining hands-on in delivery, leading multi-channel campaigns and collaborating with sales and product teams.