Digital Specialist

Confidential; North East; On-site; GBP 32,000 - 48,000; Full time

Job summary

Nigel Wright is supporting a leading organisation in appointing a Digital Marketing Specialist. The role focuses on data-led decision making, customer acquisition, conversion optimisation and emerging AI-driven search opportunities.

Reporting into the Digital Marketing Manager, you will plan, execute and optimise digital campaigns across channels, working with marketing, analytics and external agency partners to improve performance and drive conversions.

Qualifications

• Experience in a digital marketing, campaign marketing or performance marketing role.
• Hands-on experience with Google Ads and Google Analytics.
• Strong understanding of SEO and content optimisation principles.
• Experience supporting paid social campaigns.
• Excellent analytical and problem-solving skills.
• The ability to interpret performance data and translate insights into action.
• Strong stakeholder management and organisational skills.

Responsibilities

• Plan, execute and optimise digital acquisition campaigns across channels.
• Collaborate with marketing, analytics and external agency partners to improve performance.
• Strengthen customer journeys and increase conversions.
• Develop expertise across performance marketing, SEO, analytics, CRO and AI search optimisation.

Skills

Google Ads

Google Analytics

SEO

Content optimisation

Paid Social

Analytics

Data interpretation

Stakeholder management

Organisational skills

Digital marketing

Job description

The Business:

Nigel Wright are delighted to be supporting a leading organisation as they continue to invest in their digital marketing function with the appointment of a Digital Marketing Specialist.

This is an exciting opportunity to join a business that is building more digital capability in-house and placing a strong focus on data-led decision making, customer acquisition, conversion optimisation and emerging AI-driven search opportunities.

The Role:

Reporting into the Digital Marketing Manager, you'll play a key role in planning, executing and optimising digital acquisition campaigns across a range of channels.

You'll work closely with marketing, digital experience, analytics and external agency partners to improve campaign performance, strengthen customer journeys and increase conversion across key audiences.

This role offers a broad remit, making it ideal for someone looking to develop expertise across performance marketing, SEO, analytics, CRO and AI search optimisation.

The Person:

• Experience in a digital marketing, campaign marketing or performance marketing role
• Hands-on experience with Google Ads and Google Analytics
• Strong understanding of SEO and content optimisation principles
• Experience supporting paid social campaigns
• Excellent analytical and problem-solving skills
• The ability to interpret performance data and translate insights into action
• Strong stakeholder management and organisational skills

You will be able to work dynamically, and thrive in a fast-paced environment, it will give you the opportunity to work across a large-scale marketing function and develop your skills at pace!