Digital Sales and Conversion Executive

Pall Mall Medical; Manchester; Hybrid; GBP 26,000 - 32,000; Full time

Job summary

Pall Mall Medical in Manchester is seeking a commercially minded Digital Sales and Conversion Executive to turn enquiries into bookings across email, WhatsApp, social media, telephone and other digital channels. You will own the sales journey, nurture leads and drive revenue through proactive engagement and effective messaging.

The role requires a natural salesperson, multi-channel reach and a data-driven approach, with responsibilities including CRM maintenance, reporting and supporting email

Qualifications

• Proven experience in a sales-focused role.
• Ability to convert enquiries into bookings across multiple channels.
• Strong understanding of the full sales journey and pipeline management.
• Comfortable using CRM systems, trackers and reporting.
• Experience with email marketing and digital outreach.

Responsibilities

• Manage and convert incoming enquiries across email, WhatsApp, social media, telephone and other digital channels.
• Proactively follow up warm leads, nurture prospective patients and move enquiries towards a booking.
• Maintain accurate CRM records and provide performance reporting.
• Support email marketing activity and optimise subject lines, open rates, CTAs.

Skills

Sales experience

Multichannel selling

CRM proficiency

Email marketing

Data-driven

Tools

CRM systems

Analytics tools

Job description

We're looking for a commercially minded, sales-driven individual who knows how to turn enquiries into bookings and revenue across multiple channels.

Our customers say Excellent 4.8 out of 5 based on 2,167 reviews undefined

At a glance

• Salary from £29,000
• Hours Full Time | 37.5hrs
• Location Manchester

About Pall Mall

In 2010, Pall Mall was born, a family run business with a clear vision. Fast forward 16 years and we have massively developed the business, trebling our workforce and laying down clear and ambitious growth plans for the future.

Our purpose is to provide on-demand, high quality private healthcare and cosmetic surgery that meets the needs and expectations of patients and our vision is to be recognised and respected as the most patient-centric private healthcare provider in the north-west, by providing our patients with the best possible care, treatment and outcomes.

Our patients place enormous trust in us during one of the biggest decisions of their lives. They deserve exceptional care, rapid access to expert advice and genuine reassurance whenever they need it.

Digital Sales and Conversion Executive

This role requires you to turn enquiries into bookings and revenue across every relevant channel. This is a sales and conversion role, not simply inbox management.

About the role

We're looking for a commercially minded, sales-driven individual who knows how to turn enquiries into bookings and revenue across multiple channels. You'll engage with prospective customers across email, WhatsApp, social media, telephone and other digital channels, nurturing interest, following up warm leads and maximising conversion at every stage.

This isn’t a role that simply involves replying to emails or working through an inbox. We want someone who understands the full sales journey, takes ownership of their pipeline and is always looking for ways to improve customer engagement, conversion and revenue.

Key Responsibilities

• Manage and convert incoming enquiries across email, WhatsApp, social media, telephone and other digital channels.
• Proactively follow up warm leads, nurture prospective patients and move enquiries towards a clear next step or booking.
• Looking after different sections of the patient journey.
• Use effective sales messaging, objection handling and calls to action to improve response and conversion rates.
• Monitor lead sources and enquiry quality, identifying where opportunities are coming from and where conversion can be improved.
• Maintain accurate CRM records, trackers and reporting so activity, pipeline progress and outcomes are visible.
• Support email marketing activity and understand how subject lines, open rates, clickthrough rates and CTAs affect performance.
• Use AI and digital tools to improve the quality, speed and consistency of communications and day-to-day work. Identify opportunities to improve p

Accountabilities

Sales & Conversion

• Proven experience in a sales-focused role, with evidence of converting enquiries into sales, appointments or bookings.
• Experience engaging and following up leads across multiple channels, including email, WhatsApp, telephone or social media.
• A natural salesperson who is confident asking for the sale, overcoming objections and progressing opportunities.
• Commercially minded, target-driven and motivated by achieving and exceeding KPIs.
• An understanding of lead nurturing and how to move prospects from initial enquiry through to conversion.

Digital & Tech

• Confident using multiple systems and applications at the same time, switching between tabs and platforms efficiently while maintaining accuracy.
• Comfortable in a fast-paced, digital-first environment where priorities can change quickly.
• Confident using AI tools such as ChatGPT and Claude to improve messaging, personalise communications, develop ideas and work more efficiently.
• Curious about technology and able to identify practical ways to use tools to improve output and results.

Email Reporting & Lead Management

• Understands what makes email communications effective, including subject lines, open rates, click-through rates and calls to action (CTAs).
• Sees email enquiries as sales opportunities to be nurtured and converted, not simply messages to be answered.
• Comfortable using CRM systems, trackers, email marketing tools and performance reports.
• Able to interpret results, spot trends and use data to improve follow-up and conversion.

Mindset & Approach

• Hungry for sales, motivated by results and keen to make a measurable commercial impact.
• Proactive, self-motivated and accountable for their pipeline, follow-up and performance.
• Quick-thinking, adaptable and comfortable managing multiple priorities in a high-volume environment.
• A confident communicator who can adapt their approach to different customers and channels.
• Always looking for ways to improve processes, increase conversion and get better results from the opportunities available.

How success will be measured

Success is not measured by how many emails have been answered or messages have been sent. It is measured by how effectively enquiries are managed, how well leads are nurtured, how many opportunities are converted and the revenue generated as a result.

We want someone who takes ownership of their numbers, embraces technology, challenges the status quo and continually looks for ways to turn more enquiries into sales.

Our HEART Values

Everything we do is guided by our HEART values:

Helpful - We go the extra mile for patients and colleagues.

Empathetic - We listen, care and treat everyone with compassion.

Accountable - We take ownership and deliver on our commitments.

Resourceful - We embrace challenges and find solutions.

Teamwork - We achieve more by working together.

Join us & be part of an exciting journey

If you're ambitious, outgoing, and looking for a rewarding sales role in private healthcare, we'd love to hear from you.