Digital Performance Lead — Analytics & Growth

Openminds; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Unlimited vacation

Job summary

OpenMinds is seeking a hands-on Digital Performance Specialist to analyse how audiences interact with our channels and improve performance across campaigns. You will evaluate traffic, optimise paid accounts, and drive funnel improvements through rigorous A/B testing.

With a product-minded, data-driven approach, you will report across channels using a single dashboard and flag any anomalies in metrics to guide strategic decisions.

Qualifications

• 3+ years in digital analytics, performance marketing or similar quantitative role.
• Strong math and statistics skills.
• Ability to explain findings to non-analysts and stakeholders.

Responsibilities

• Analyse website traffic in GA4 and compare metrics across channels (CPM, CPC, CTR, conversion rates and cost per result).
• Run and optimise paid ad accounts, including budgets, targeting and creative rotation.
• Optimise funnels through A/B testing, from first contact to the action we want people to take.
• Bring reporting from all channels into a single dashboard.
• Benchmark channels and vendors on quality and transparency, flag anomalies such as bot traffic or inflated numbers, and provide clear recommendations.

Skills

3+ years in digital analytics

Strong math & statistics

Product mindset with data

Skepticism and data validation

Tools

GA4

Dashboard tools

Job description

OpenMinds is seeking a hands-on Digital Performance Specialist to analyse how audiences interact with our channels and improve performance across campaigns. You will evaluate traffic, optimise paid accounts, and drive funnel improvements through rigorous A/B testing.

With a product-minded, data-driven approach, you will report across channels using a single dashboard and flag any anomalies in metrics to guide strategic decisions.