Ecommerce Specialist

Frasers Group; Greater London; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Frasers Champion recognition program

Retail Reconnect experience

Free gym classes and memberships

Access to Retail Trust support

Job summary

A leading retail company is seeking a Digital Optimisation Specialist to enhance the user experience across its platforms. The ideal candidate has over 2 years in digital optimisation, strong analytical skills, and experience with personalisation tools like Optimizely. You will drive the digital strategy by facilitating effective A/B testing and translating insights into actionable recommendations. The role offers a dynamic working environment and the opportunity to work with renowned brands in retail.

Qualifications

• 2+ years experience in digital optimisation or digital personal.
• Proven experience reviewing on-site customer experience.
• Experience with on-site personalisation recommendations.
• Experience with analytical, experimentation and personalisation tools such as Optimizely.
• Experience with ContentSquare is a plus.

Responsibilities

• Drive the digital roadmap through constant analysis.
• Plan and run A/B tests to validate approaches.
• Translate insights from experiments into actionable recommendations.
• Partner with Data & Analytics to refine data models for personalisation.
• Support the optimisation of 3rd party tools to maximise business value.
• Monitor customer journey and data trends to identify pain points.
• Develop and optimise on-site recommendation strategies.
• Assist in implementing and managing personalisation tools.
• Create personalised on-site content based on user behaviour.
• Use behavioural data to segment customers for better personalisation.

Skills

Digital optimisation

Customer experience review

On-site personalisation

Analytical tools

Personalised algorithms understanding

Tools

Optimizely

ContentSquare

Job description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME. An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, fearlessly, and take the team with you.
• Own it and back yourself - Own the basics, own your role and own the results.
• Be relevant - Relevant to our people, our partners and the planet.

Job Description

This role will help in driving our digital roadmap, providing constant analysis and researching new strategies and tactics to optimise the user journey across sites and personalise.

You will be working towards moving our digital offering forward, driving customer first and evidence-based working to help drive towards the group digital KPI’s.

• Help shape the personalisation roadmap, using insights, market trends, and test learnings.
• Plan, build and run A/B and multivariate tests to validate hypotheses and measure the impact of on-site personalisation strategies.
• Translate insights from experiments into actionable recommendations and next-step opportunities.
• Partner with Data & Analytics teams to refine data models that power personalisation.
• Support the optimisation of 3rd party tools to ensure business value and support day‐to‐day relationships.
• Monitor and analyse the customer journey and data trends over time to identify pain points, significant changes, and opportunities for personalisation.
• Develop, implement, and optimise on‑site recommendation strategies, ensuring accurate setup within optimisation tools and ongoing measurement of performance.
• Assist in implementing and managing personalisation tools and technologies to enhance customer engagement and conversion rates.
• Help develop and implement personalised content on‑site for users based on their behaviour and preferences.
• Use data to segment customers based on behaviour, preferences, and demographics to tailor personalisation efforts more effectively.

Qualifications

• 2+ years experience in a digital optimisation, digital experience or digital personal.
• Proven experience reviewing on site customer experience.
• Experience working with on‑site personalisation and recommendations.
• Experience of analytical, experimentation & personalisation tools (such as Optimizely and ContentSquare).
• Understanding of personalised algorithms and the effect on the customer journey.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues.

Reward, Recognition and Opportunities

Frasers Champion – Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Retail Reconnect – In order to build the planet’s most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare – (additional welfare information can be added here).

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues physical, financial & mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice – all completely free.

Retail Trust – We know that it’s not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24‑hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

• Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter – this will be behaviourally focused and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focused and could include a presentation/task so we can see your skills in action.