Digital Optimisation Lead - CRO & Analytics

Sky; Livingston; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Free Sky TV

Pension 9%

Private healthcare

Dental insurance

Sky product discounts

Sharesave scheme

Sky VIP rewards

Job summary

Sky is seeking a Digital Optimisation Analyst to drive data-led improvements across Sky Business platforms from Livingston. You will own the CRO framework, manage experimentation backlogs, and collaborate with UX/UI, developers, product, and marketing to deliver measurable improvements in traffic, engagement and conversion.

The role emphasises turning data into actionable insights, establishing performance metrics, and championing a data-driven culture with a strong focus on privacy and tracking

Qualifications

• 5+ years in digital analytics, CRO, and optimisation.
• Hands-on with Google Analytics, Adobe Analytics, GTM and A/B testing.
• Ability to turn data into actionable insights improving conversion.
• Strong understanding of SEO, paid media and customer journeys.
• Experience presenting insights to stakeholders at all levels.
• Excellent analytical and communication skills with strong organisation.

Responsibilities

• Lead digital optimisation across Sky Business platforms and manage the CRO roadmap.
• Use analytics to identify opportunities and deliver data-led recommendations.
• Optimise onsite journeys, content and funnels to improve CX and performance.
• Collaborate with UX/UI, developers, product and marketing to drive improvements.
• Translate experiment outcomes into clear recommendations impacting SEO and paid media.
• Promote a data-driven culture by ensuring accurate analytics tracking and privacy.

Skills

Digital analytics

CRO

A/B testing

SEO

Stakeholder management

Tools

Google Analytics

Adobe Analytics

GTM

Optimizely

Job description

Sky is seeking a Digital Optimisation Analyst to drive data-led improvements across Sky Business platforms from Livingston. You will own the CRO framework, manage experimentation backlogs, and collaborate with UX/UI, developers, product, and marketing to deliver measurable improvements in traffic, engagement and conversion.

The role emphasises turning data into actionable insights, establishing performance metrics, and championing a data-driven culture with a strong focus on privacy and tracking