Digital Optimisation Analyst

Sky; Livingston; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Free Sky TV

Pension 9%

Private healthcare

Dental insurance

Sky product discounts

Sharesave scheme

Sky VIP rewards

Job summary

Sky is seeking a Digital Optimisation Analyst to drive data-led improvements across Sky Business platforms from Livingston. You will own the CRO framework, manage experimentation backlogs, and collaborate with UX/UI, developers, product, and marketing to deliver measurable improvements in traffic, engagement and conversion.

The role emphasises turning data into actionable insights, establishing performance metrics, and championing a data-driven culture with a strong focus on privacy and tracking

Qualifications

• 5+ years in digital analytics, CRO, and optimisation.
• Hands-on with Google Analytics, Adobe Analytics, GTM and A/B testing.
• Ability to turn data into actionable insights improving conversion.
• Strong understanding of SEO, paid media and customer journeys.
• Experience presenting insights to stakeholders at all levels.
• Excellent analytical and communication skills with strong organisation.

Responsibilities

• Lead digital optimisation across Sky Business platforms and manage the CRO roadmap.
• Use analytics to identify opportunities and deliver data-led recommendations.
• Optimise onsite journeys, content and funnels to improve CX and performance.
• Collaborate with UX/UI, developers, product and marketing to drive improvements.
• Translate experiment outcomes into clear recommendations impacting SEO and paid media.
• Promote a data-driven culture by ensuring accurate analytics tracking and privacy.

Skills

Digital analytics

CRO

A/B testing

SEO

Stakeholder management

Tools

Google Analytics

Adobe Analytics

GTM

Optimizely

Job description

We don’t just believe in better. We make it happen. Better content. Better products. And better careers.

Working in Tech, Product or Data at Sky is about building the next and the new. From broadband to broadcast, streaming to mobile, Sky Stream to Sky Glass, we never stand still. We optimise and innovate. We turn big ideas into the products, content and services millions of people love. And we do it all right here at Sky.

Role/Team overview

The Digital Optimisation Analyst is responsible for driving a high‑performing, data‑led digital experience across Sky Business platforms. The role focuses on turning user data into actionable insight, establishing meaningful performance metrics, and leading optimisation initiatives to improve reach, engagement, and conversion. Acting as a data evangelist, this role champions a culture of continuous improvement across customer‑facing digital journeys.

What You’ll Do

• Lead digital optimisation across Sky Business platforms, owning the A/B testing framework, experimentation backlog, and CRO roadmap
• Use analytics and insight tools to identify opportunities, delivering data‑led recommendations to improve traffic, engagement, and conversion
• Manage and optimise onsite journeys, content, and funnels to enhance customer experience (CX) and performance
• Collaborate with cross‑functional teams (UX/UI, developers, product, marketing) to deliver measurable improvements in web performance
• Translate experimentation outcomes into clear recommendations, including impacts to SEO, paid media, and campaign effectiveness
• Champion a data‑driven culture by evangelising analytics tools and ensuring tracking accuracy, including consent and privacy considerations

What You'll Bring

• Proven experience in digital analytics, CRO, and optimisation (typically 5+ years in a similar role)
• Strong hands‑on experience with tools such as Google Analytics, Adobe Analytics, GTM, and A/B testing platforms (e.g. Optimizely)
• Demonstrated ability to turn data into actionable insight, driving measurable improvements in conversion and engagement
• Solid understanding of SEO, paid media, digital marketing performance, and customer journey optimisation
• Experience working with developers, UX/UI teams, and presenting insights to stakeholders at all levels
• Excellent analytical, communication, and stakeholder management skills, with strong organisation and problem‑solving capability

Benefits and perks

• Free Sky TV or NOW package, including Sky Sports and Sky Cinema
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences

How you’ll work

We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 2 days in the office per week.

Your office base

Livingston

Sky Watermark is our central site for Livingston, sitting between Glasgow and Edinburgh. With vibrant office spaces, chill‑out areas, and an onsite canteen, it’s a great place to work and connect.

The nearest train station is Livingston North. A Sky shuttle bus runs between the station and campus every 20 minutes throughout the day. Plus, there’s onsite parking available for cars, motorbikes and bicycles.

Who we are

We’re Sky, a leading media and entertainment company that connects millions with entertainment, sports, news and arts through innovative products and services. Working with us means you’ll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society.

We’re an equal opportunity employer and value diversity at our company. We’re a Disability Confident Accredited Employer and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need as early as you can.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.

To be eligible for this role you are required to have the appropriate right to work in the UK. Please be aware Sky does not offer sponsorship for this position.

To find out more about working with us, search on social media.