Digital Trading Analytics Lead

sky; Hounslow; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Free Sky TV

NOW package

Pension up to 9%

Private healthcare

Aviva Digital GP

Dental insurance

Discounts on Sky products

Sharesave and Tech schemes

Sky VIP rewards

Job summary

Sky is seeking a Digital Performance & Insights Lead to sit at the centre of our digital growth agenda. You will lead insights, develop dashboards and measurement capabilities, and partner with cross-functional teams to shape Sky's digital performance strategy.

You will transform data into actionable recommendations, evolve metrics, and drive optimisation across customer journeys and channels. Hybrid working with Osterley office base.

Qualifications

• Outstanding storytelling and presenter who turns data into simple narratives.
• Highly analytical problem solver turning data into actionable insight.
• Commercially minded with ability to link findings to business impact.
• Experienced leading complex analyses and performance investigations.

Responsibilities

• Lead insight, measurement and performance agenda for Sky's Digital Trading growth.
• Identify drivers of demand, conversion and commercial performance.
• Translate complex data into clear recommendations for trading priorities.
• Own evolution of digital measurement and KPI frameworks.

Skills

Storytelling

Analytical thinking

Commercial mindset

Stakeholder management

Cross-functional collaboration

Data storytelling

Presentation skills

Adobe Analytics

Tools

Adobe Analytics

ContentSquare

Customer Journey Analytics

Job description

At Sky, we're transforming how we understand and grow digital performance. The Digital Trading team is responsible for uncovering the insights that drive better customer experiences, stronger commercial outcomes and smarter decision-making across our digital channels.

As a Digital Performance & Insights Lead, you'll sit at the centre of this agenda, combining data, commercial understanding and storytelling to explain what's happening, why it's happening and what we should do next. From leading deep-dive analysis and evolving our performance frameworks to building next-generation dashboards and measurement capabilities, you'll play a key role in shaping how Sky measures success and identifies future growth opportunities.

What you'll do

• You will be the analytical engine of the Digital Trading team, leading the insight, measurement and performance agenda that shapes Sky's digital growth strategy.
• Lead deep-dive analysis to identify the drivers of customer demand, conversion and commercial performance.
• Translate complex data into clear recommendations that influence trading priorities and strategic decisions.
• Own the evolution of digital measurement, redefining key demand, conversion and value metrics to better reflect customer behaviour and business outcomes.
• Lead transformation initiatives that improve how performance is measured and reported, including the development of new dashboards, scorecards and analytical frameworks.
• Drive the integration of new data sources and capabilities, including Adobe Analytics, Customer Journey Analytics, ContentSquare and other digital platforms, creating a richer view of customer journeys and performance.
• Build and maintain executive-level reporting and insight packs that clearly articulate the 'what, why and so what'.
• Partner with Digital Marketing, Merchandising, Experimentation, Product and Analytics teams to identify opportunities, measure impact and drive continuous optimisation.
• Act as the team's analytical expert, championing best practice in performance measurement, experimentation and data storytelling.

What you'll bring

Essential criteria:

• An outstanding storyteller and presenter who can turn complex data into simple, compelling narratives, bringing together multiple data sources to influence strategy, prioritisation and commercial decision-making.
• A highly analytical problem solver with a passion for turning data into actionable insight.
• Commercially minded, with the ability to connect analytical findings to business impact and growth opportunities.
• Experienced in leading complex analysis and performance investigations that drive commercial outcomes.
• Strong understanding of digital analytics, customer behaviour and performance measurement.
• Proven experience developing KPI frameworks, dashboards and reporting solutions.
• Excellent communicator, able to simplify complex information and influence senior stakeholders.
• Experienced working across cross-functional teams in a fast-paced environment.
• Strong skills in Adobe Analytics.

Desirable skills and experience :

• Experience with other Digital analytical platforms
• Advanced Excel and PowerPoint capabilities
• Collaborative experience working with Digital Marketing, eCommerce, Product and Commerc i al Teams.

Benefits and perks

There's one thing people can't stop talking about when it comes to l ife a t S ky: the perks . Here's a taster:

• Free Sky TV or NOW package, including Sky Sports and Sky Cinema
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky M obile, Sky B roadband, Sky Glass and Sky Protect
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences

How you'll work

We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3 days in the office per week.

Your office base

Osterley

Our Sky Group HQ. Equipped with state-of-the‑art technology and workspaces, there's plenty of space to see your big ideas come to life. Here you'll find 13 subsidised restaurants and cafes. You can re‑energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon .

Our Osterley Campus is just a 10‑minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations. Plus, there's free onsite parking available for cars, motorbikes and bicycles.

Who we are

We're Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you'll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society .

We ' re an equal opportunity employer and value diversity at ou