Digital Growth and Optimisation Lead

Workspace Group PLC; City Of London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Workspace Group PLC is seeking a Digital Growth and Optimisation Lead to own the digital acquisition and conversion strategy. The role will drive website optimisation, search performance and paid media, using customer insight and experimentation to uncover opportunities, generate more qualified enquiries and boost conversion.

You will build and prioritise a roadmap across CRO, SEO and GEO, collaborating with the content team to strengthen Workspace's visibility in AI search.

Responsibilities

• Drive website optimisation, search performance and paid media.
• Build and prioritise a roadmap across CRO, SEO and GEO with the content team to improve Workspace visibility in AI search.
• Connect website, media and sales data to make clear calls on where to invest and what to improve.

Job description

Digital Growth and Optimisation Lead

Location: The Centro Building, London

Salary: Generous Salary plus Benefits

We're looking for a Digital Growth and Optimisation Lead to take ownership of our digital acquisition and conversion strategy.

This role will drive website optimisation, search performance and paid media. You'll use customer insight and experimentation to find new opportunities, bring in more qualified enquiries and improve conversion.

You'll build and prioritise a roadmap across CRO, SEO and GEO, working with our content team to improve how Workspace appears in AI search.

An exciting new website launches in November, and you'll shape what happens next. You'll build and prioritise a roadmap across CRO, SEO and GEO, working with our content team to strengthen Workspace's visibility in AI search.

You'll be equally comfortable drilling into analytics, challenging agency recommendations and getting stakeholders behind your plans. You'll connect website, media and sales data to make clear calls on where to invest and what to improve.

Beyond the relaunch, you'll grow organic and owned channels, turn strong content into paid campaigns that reach new audiences, and put AI to practical use in analysis and optimisation. You'll lead a small team with the freedom to test ideas and build on what works.

Closing date: 9th October 2026

Shortlist date: 10th October 2026

Interview date: TBC