Marketing Science Lead: Measurement & Growth Strategy

Journey Further; Manchester; Hybrid; GBP 57,000 - 62,000; Full time

Benefits offered by this job

Pension matched up to 4%

Private medical insurance

Enhanced maternity, paternity & adopt*

25 days annual leave

Home working allowance

Job summary

Journey Further is seeking a Senior Manager, Marketing Science to lead measurement for clients, turning MMM, incrementality and attribution into actionable guidance. You’ll challenge assumptions, demonstrate what moves the needle, and help clients optimize media spend.

You’ll design tests, interpret outputs, integrate data sources, build forecasts, and present insights to senior marketing leaders. Line manage a small analyst team and collaborate with paid search and social teams to shape

Qualifications

• Extensive experience in marketing analytics and media effectiveness.
• Hands-on expertise with MMM, MTA, forecasting and propensity models.
• Proven ability to design and analyse experiments and draw actionable insights.
• Strong SQL; proficient in Python or R.
• Ability to explain complex statistics to non-technical stakeholders.
• Experience leading analysts and presenting to senior leaders.

Responsibilities

• Lead measurement strategy for client engagements and prevent template-based work.
• Design and run incremental tests to separate new demand from credit for sales.
• Interpret MMM, MTA and experiments and translate results into client actions.
• Integrate platform data, experiments and MMM into a unified measurement framework.
• Build forecasts, run scenarios, and advise budget allocation.
• Apply causal inference methods to separate effects of media, creative, pricing, and seasonality.
• Analyse media data with SQL, R or Python and tell the data story.
• Present insights clearly to marketing leaders and influence decisions.
• Collaborate with paid, search and social teams to plan tests.
• Help shape proprietary measurement tools and IP.
• Line-manage a small team of analysts.

Skills

Marketing analytics

MMM / MTA expertise

Forecasting

Propensity models

SQL

Python / R

Explain statistics clearly

Tools

BigQuery

Meridian

Robyn

Job description

Journey Further is seeking a Senior Manager, Marketing Science to lead measurement for clients, turning MMM, incrementality and attribution into actionable guidance. You’ll challenge assumptions, demonstrate what moves the needle, and help clients optimize media spend.

You’ll design tests, interpret outputs, integrate data sources, build forecasts, and present insights to senior marketing leaders. Line manage a small analyst team and collaborate with paid search and social teams to shape