Social Media Officer

Nottingham College; Nottingham; On-site; GBP 29,390 - 33,602; Full time

Benefits offered by this job

LGPS

Vivup discounts

CPD days

Job summary

Nottingham College is seeking a proactive social media specialist to own our channels across LinkedIn, Facebook, Instagram, TikTok, Snapchat and more.

You will coordinate an annual calendar of organic and paid activity, work with stakeholders, and deliver engaging, compliant content that supports recruitment, reputation and student engagement goals.

Qualifications

• Experience managing social channels and campaigns.
• Ability to grow online communities and drive engagement.
• Experience with analytics and insight-led improvements.

Responsibilities

• Create engaging social content for organic and paid use to grow audience and drive conversions.
• Manage community interactions, respond to comments, escalate issues as needed.
• Lead on paid social campaigns from budget to setup and optimization.

Skills

Social media management

Content creation

Community management

Paid social campaigns

Analytics & reporting

Strategy development

Stakeholder collaboration

Influencer relations

Guidance on tone of voice

Tools

Social media platforms

Job description

Your future is here

A place to inspire

Being part of Nottingham College means playing a vital part in helping thousands of people reach their potential. Together, we’re making a positive difference to our learners, to our communities and to each other. We’re building better futures, for others and for ourselves. Here, you’ll have the freedom to work in a way that suits you, the support to thrive and the opportunity to shape your career.

What you'll do

You'll be responsible for owning our social media channels on behalf of Nottingham College, co‑ordinating an annual calendar of organic and paid activity to our audiences of students, parents, employers and external stakeholders. This includes LinkedIn, Facebook, Instagram, Tiktok, Snapchat and other emerging channels. Working within the Marketing & Communications department, you'll lead on creating engaging content, growing our online communities and ensuring our channel support the College's recruitment, reputation and student engagement goals.

Responsibilities include:

• 1. Creating and commissioning engaging and inclusive social media content for organic and paid use that supports audience growth, brand awareness, engagement and conversion - whether that's applications, enquiries or event sign ups.
• 2. Leading on community management on social, including monitoring comments and messages, responding appropriately, escalating issues where required and protecting the College's reputation online.
• 3. Handling the paid social advertising campaigns, from budget allocation to campaign set up, refinement and monitoring - with support from the wider department.
• 4. Being client‑led and responsive to requests from colleagues in other departments in the college to ensure success stories from all campuses are featured in our social media channels.
• 5. Using analytics and reporting tools to monitor channel performance, evaluating campaign effectiveness and providing clear, insight‑led recommendations for improvement.
• 6. Contributing to and implementing any relevant social media guidelines, such as tone of voice and consent capture, to ensure consistent and appropriate use across the College.
• 7. Working alongside your manager to advise colleagues on effective use of social media, providing guidance that aligns with College priorities, safeguarding and brand standards.
• 8. Working with external partners and influencers to build positive relationships, to secure social media coverage and promote our brand, including producing and distributing social media content and case studies that align to the College's key messages.
• 9. Proactively adhering to safeguarding practice, EDI and Health and Safety by ensuring all social media content promotes diversity, protects our students and vulnerable adults and keeps them safe on and offline.
• 10. Supporting an out of hours service to ensure news and important messaging reaches intended audiences via the correct social media channels at appropriate times.

Who we're looking for

We're looking for someone who is on the pulse of social media trends, platform changes and audience behaviours - including influence of AI - and using insight to inform channel strategy, and campaign activity, effectively as the department’s channel expert.

We know the Under 16s social media ban is going to have a significant impact on our marketing to prospective students, so this individual should beconfident in experimentation, pivoting their approach and adept at spotting what is working, quickly.

While experience within FE is not essential, you should be a hard‑working, creative anddriven professional who has proven experience with achieving excellent social media campaign results which have generated tangible impact.

For further details on this post which the job description and person specification cannot answer for you, please contact Claire Reynolds (Head of Marketing & Communications) on [e-mail]

Interviews /Assessments are planned for - TBC

Get Into Teaching

If you're considering teaching but unsure where to start, Nottingham College offers clear pathways to help you explore your options and build a rewarding career in education. Find out more about our routes into teaching:

Get in to Teaching.

Why Join us

• Competitive salary - £29,390 to £33,602 per annum FTE. (This will be pro‑ratio for part time posts)
• 35 days Annual Leave + 8 Bank Holidays + Opportunity to purchase up to 5 days annual leave
• Access to Local Government Pension Scheme (LGPS).
• Discounts at various stores and services across the UK via our Vivup App
• Various travel schemes including cycle to work, local transport season tickets and car salary sacrifice scheme
• Opportunities for professional development including 8 dedicated Continued Personal Development (CPD) days and our Request to Invest Programme

A place to belong

At Nottingham College, we’re committed to creating a workplace where everyone feels supported, valued, and understood.

We're proud to be recognised as a Carer Confident employer, acknowledging the tailored support we offer to staff who balance their roles with caring responsibilities. As part of the Endometriosis Friendly Employer scheme, we're actively tackling the stigma around menstrual health and providing meaningful support to those affected.

Our commitment to wellbeing continues as we work towards becoming a Menopause Friendly accredited employer, ensuring those experiencing menopause and peri‑menopause feel heard and supported.

Mental health matters here too - our network of accredited Mental Health First Aiders is always growing, helping to foster a culture of compassion and understanding across the college.

Through our Wellness Cafés - informal gatherings that invite open conversation - colleagues are encouraged to share experiences and support one another. Whether navigating health challenges or balancing work and personal life, wellbeing is prioritised at Nottingham College, allowing you to thrive in your career.

Nottingham College is a place where you can share your ideas, work with people from all kinds of backgrounds and together, make a positive difference. Within our inclusive workplace, everyone is given the opportunity to belong. As part of this we are happy to consider any reasonable adjustments that successful candidates may need.

Nottingham College is committed to safeguarding and promoting the wellbeing of our students and expects all staff and volunteers to share this commitment. Background checks including employer references, and an enhanced DBS check will be required for this role.

We value accessibility and inclusion throughout our recruitment process. If you need help or information in another format, contact [e-mail] or call us on 0115 884 2222.

Please note that this role does not meet the standard salary requirements for Skilled Worker visa sponsorship. However, Home Office exemptions may apply depending on individual circumstances. Candidates are advised to review the Skilled Worker visa criteria on GOV.UK before applying.