Digital Marketing Manager - Nottingham

TieTalent; Nottingham; Remote; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a data-driven Digital Marketing Manager to lead B2B digital marketing strategies across the EMEA region. This role focuses on executing organic, paid, and demand generation campaigns to drive pipeline growth. You'll leverage tools like Google Analytics and Salesforce to analyze performance, optimize campaigns, and enhance lead nurturing efforts. Join a dynamic team that values innovation and performance, and contribute to impactful marketing initiatives that ensure safety and quality across various industries. If you're passionate about digital marketing and thrive in a fast-paced environment, this opportunity is for you!

Qualifications

• Proven experience in digital marketing within a B2B SaaS environment.
• Strong understanding of SEO, paid media, social media, and marketing automation.

Responsibilities

• Track and analyze KPIs across all digital channels using tools like Google Analytics.
• Collaborate with teams to optimize paid campaigns for CPL, conversion rates, and ROI.

Skills

Digital Marketing

SEO

Paid Media

Marketing Automation

Data Analysis

Project Management

Tools

Google Analytics

Salesforce

Pardot

SEMrush

Job description

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About the Role

Digital Marketing Manager - Nottingham

Role Purpose: To execute our B2B digital marketing strategy in the EMEA region, focusing on organic, paid, and demand generation campaigns to impact pipeline growth.

Location: UK Homebased

Level: Professional

Department: Marketing

Working Pattern: Fulltime

Benefits: Benefits At Ideagen

DEI: DEI strategy

Are you a digital marketer who thrives on performance analysis, optimisation, and leveraging insights to drive pipeline growth? We have the role for you!

We are seeking a data-driven Digital Marketing Manager to oversee digital marketing efforts across organic, paid, and demand generation channels, with a focus on campaign measurement and optimisation to improve pipeline impact.

Responsibilities

1. Digital Performance & Analytics: Track and analyse KPIs across all digital channels using tools like Google Analytics, Salesforce, and Pardot to derive insights for performance improvement.
2. Paid Media & Demand Capture: Collaborate with teams to optimise paid campaigns for CPL, conversion rates, and ROI, employing A/B testing and data-driven strategies.
3. SEO & Organic Growth: Lead regional SEO initiatives, focusing on technical improvements, content optimisation, and link-building, using SEMrush and Google Search Console.
4. Website & CRO: Improve website and landing page performance through UX testing, personalisation, and CRO techniques, working with developers and designers.
5. Marketing Automation & Lead Nurturing: Support email nurture programmes and lead scoring, analysing funnel performance to enhance segmentation and conversion.

Skills and Experience

1. Proven experience in digital marketing within a B2B SaaS environment.
2. Strong understanding of SEO, paid media, social media, and marketing automation.
3. Experience managing demand generation campaigns across digital channels.
4. Proficiency in Google Analytics, Salesforce, Pardot, SEMrush.
5. Data-driven mindset with strong analytical skills.
6. Ability to manage multiple projects and meet deadlines.

About Ideagen

Ideagen supports various industries by providing software that ensures safety, quality, and compliance. With offices worldwide, we are committed to making a difference behind the scenes to keep people safe and improve lives.

Next Steps

If your application meets the requirements, our Talent Acquisition team will contact you to guide you through the next steps. Please inform us of any reasonable adjustments needed during the process. We value work-life balance and offer flexible working arrangements.

Nice-to-Have Skills

• Google Analytics
• Salesforce
• SEO
• Social Media
• Marketing automation
• A/B Testing

Work Experience

• Digital specialist
• SEO
• CRO

Languages

• English

Seniority Level

• Mid-Senior level

Employment Type

• Full-time

Job Function

• Marketing and Sales

Industries

• Technology, Information and Internet