Head of Digital

Heartwood Collection; Teddington; On-site; GBP 90,000 - 125,000; Full time

Benefits offered by this job

Head Office Bonus (up to 10% of salary)

Private Healthcare through Bupa

25 days of holiday plus bank holidays

Friends & Family discount 20%

Room discounts at Heartwood Collection

Enhanced Maternity & Paternity

25 days holiday + bank holidays

Extra 5 days holiday buy

Refer a Friend £1500

Birthday gift

Employee Assistance Program

Cycle to Work

EarlyPay access

Job summary

A premium casual dining group is seeking a Head of Digital to lead the digital strategy for their growing team. You will be responsible for managing digital touchpoints, driving guest acquisition, and overseeing key agency partnerships. The ideal candidate has over 3 years in digital marketing, with experience in a leadership role and a strong understanding of the MarTech landscape. This full-time position offers a competitive salary and generous perks, including a bonus and discounts across all sites.

Qualifications

• Experience in hospitality, travel, or retail is an advantage.
• Deep understanding of the 'MarTech' landscape.
• Ability to work in a fast-paced environment.
• Deep understanding of the MarTech landscape; familiarity with CRM (Airship/Atreemo), CMS (WordPress), Loyalty (Pepper) and Analytics (GA4/Tableau).
• Mentor with ability to lead a small internal team and manage external agencies.

Responsibilities

• Define and execute the digital strategy to drive online bookings.
• Manage specialist agencies to ensure high-quality traffic.
• Oversee CRM and loyalty programmes for customer engagement.

Skills

Digital marketing

Data-driven strategy

CRM management

Team leadership

Content strategy

Education

3+ years in digital marketing or ecommerce

Tools

CRM (Airship/Atreemo)

CMS (WordPress)

Loyalty (Pepper)

Analytics (GA4/Tableau)

Job description

We are currently recruiting for a Head of Digital to join our growing team at Heartwood Collection. Reporting to the Marketing Director, you will be the strategic lead for all digital touchpoints across our brasseries, pubs, and pubs with rooms. You are responsible for the overarching digital vision, driving guest acquisition and retention through a seamless, data-driven ecosystem. You will oversee a diverse remit including CRM, Loyalty, Data & Insights, Product (Web/App), Content, and Optimisation, while managing key agency partnerships to ensure our digital presence is commercial, innovative, and market-leading.

The role is based full time at our Head Office in Teddington, conveniently located next to the station.

Head of Digital : Key Responsibilities

• Define and execute the digital strategy to drive online bookings, guest frequency, and digital revenue.
• Full ownership of the digital budget, ensuring optimal ROI across paid media, tech investment, and production.
• Keep the brand at the forefront of hospitality tech, exploring AI, personalised guest experiences, and frictionless booking.

Agency & Partner Management

• Manage specialist agencies (SEO, PPC, Paid Social, Affiliates) to ensure high-quality traffic and efficient cost‑per‑acquisition (CPA).
• Oversee the relationship with web developers and UX designers to manage the product roadmap and site stability.
• Help lead the procurement and annual reviews of all digital vendors.

CRM, Loyalty & Personalisation

• Develop and scale our Treats and Le‑Club loyalty programmes that incentivise repeat visits across all brand pillars.
• Work closely with the product team, to bring to life new supplier activations that excite our guests, delivering ‘surprise and delight’ moments.
• Oversee the CRM Manager to ensure automated journeys and ad‑hoc campaigns are sophisticated, segmented, and drive measurable lifetime value (LTV).

Data, Insights & Product Optimisation

• Act as the custodian of guest data, ensuring GDPR compliance and the integration of data flows between all our digital channels.
• Lead a continuous CRO programme of working including A/B testing on the website and booking engines to reduce friction and increase conversion.
• Deliver high-level insights to the Executive team, translating complex digital metrics into actionable commercial outcomes.

Content & Brand Digitalisation

• Content Strategy: Oversee the digital content calendar, ensuring brand consistency across web, loyalty, and email.
• UX/UI Excellence: Ensure the "digital front door" of our pubs and brasseries matches the high‑quality physical experience of our venues.

Head of Digital: About You

• 3+ years in digital marketing or ecommerce, with at least 2 years in a leadership role.
• Experience in hospitality, travel, or retail is an advantage.
• Proven ability to move beyond execution to high‑level planning that aligns with wider business goals.
• Deep understanding of the "MarTech" landscape. Familiarity with these platforms – CRM (Airship/Atreemo), CMS (WordPress), Loyalty (Pepper) and Analytics (GA4/Tableau).
• You don't just report on clicks; you report on covers, revenue, and margin. You are comfortable challenging the finance team and justifying spend based on data.
• A mentor who can manage a small internal team while effectively holding external agencies accountable.
• The ability to work in a fast paced environment, comfortably pivoting on our strategy and tactical initiatives based on seasonal trends, trading shifts, or new market entries when required.

Head of Digital : What’s in it for you

• Head Office Bonus ( up to 10% of salary )
• The Pantry – 100s of retailers and experience discounts through Reward Gateway
• Private Healthcare through Bupa
• 50% off food in all Heartwood Collection sites
• Friends and Family discount of 20% off food at all Heartwood Collection sites
• Discounted Rooms at our Inns
• Enhanced Maternity & Paternity package
• 25 days of holiday plus bank holidays
• Additional holiday- option to buy an extra 5 days holiday per year
• Refer a Friend Bonus up to £1500
• A thoughtful gift to celebrate your birthday
• Employee Assistance Program with Hospitality Action
• Cycle to Work Scheme
• Instant access to pay you have already earned through EarlyPay

About Heartwood Collection

Heartwood Collection is one of the UK’s fastest-growing premium casual dining groups, home to the award-winning Brasserie Blanc and Heartwood Inns brands. Backed by Alchemy Partners since 2022, we operate 50 sites today and are on an ambitious growth journey, including a rapidly expanding rooms business set to exceed 300 bedrooms by 2026.

We are proud of our family culture, collaborative spirit and appetite for growth. This is an exciting time to join a business where data plays a critical role in shaping commercial success and long-term strategy