Hospitality Digital Marketing Lead, Multi-Site Growth

Honeycombhouses; Henley-on-Thames; Remote; GBP 45,000 - 65,000; Full time

Benefits offered by this job

50% off bedrooms/meals

Development programmes

Benefit portal discounts

Wellbeing hub

Company pension

Learning and development platform

Recognition programmes

Team socials

Flexible working

Brakspear family welcome

Job summary

Brakspear is seeking a Digital Marketing Manager to lead and coordinate digital marketing strategies across our hospitality estate, including pubs and hotels. Based in Henley-upon-Thames, you will oversee websites, social, SEO and Adwords while guiding a direct report and collaborating with cross-functional teams.

The role requires strong commercial acumen, analytical skills, and hospitality industry knowledge, with a focus on driving engagement, brand awareness, and sales growth.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of marketing experience, hospitality sector preferred.
• Proven experience leading multi-site campaigns.
• Strong leadership, communication, and collaboration skills.
• Data-driven with ability to measure ROI.
• Proficiency with marketing automation, CRM, and analytics tools.
• Ability to work across departments and senior stakeholders.

Responsibilities

• Lead, create, and coordinate digital marketing strategies and campaigns.
• Manage relationships with senior stakeholders to ensure aligned ROI.
• Oversee all digital marketing initiatives across the estate (web, social, SEO, Adwords).
• Coordinate campaigns and major projects with cross-functional teams.
• Lead and develop one direct report to deliver distinctive campaigns.
• Drive customer engagement, brand awareness, and sales growth in pubs and hotels.
• Ensure consistent brand messaging and customer acquisition/retention.

Skills

Stakeholder management

Leadership

Campaign management

Analytics

Marketing strategy

Communication

Education

Bachelor's degree in marketing, business, or related field

Tools

Marketing automation tools

CRM systems

Analytics platforms

SEO / Adwords knowledge

Job description

Brakspear is seeking a Digital Marketing Manager to lead and coordinate digital marketing strategies across our hospitality estate, including pubs and hotels. Based in Henley-upon-Thames, you will oversee websites, social, SEO and Adwords while guiding a direct report and collaborating with cross-functional teams.

The role requires strong commercial acumen, analytical skills, and hospitality industry knowledge, with a focus on driving engagement, brand awareness, and sales growth.