Digital Marketing Manager Brakspear

Honeycomb Houses; Henley-on-Thames; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

50% off boutique bedrooms and meals

Development programmes

Benefit portal access

Wellbeing hub

Company pension

Learning and development platform

Flexible working opportunities

Team parties and socials

Job summary

Brakspear is seeking a Digital Marketing Manager to lead and coordinate digital marketing strategies across our estate of pubs and hotels. You will report to the Head of Marketing and manage one direct report, driving customer engagement, brand awareness and sales growth.

Based in our Henley-upon-Thames office with significant time in our venues, you will collaborate with cross-functional teams, optimise websites, social, SEO and Adwords, and ensure consistent, ROI-driven messaging across

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of marketing experience, preferably in hospitality, with multi-site exposure.
• Strong leadership, communication, and cross-functional collaboration skills.
• Data-driven, commercial mindset with ability to deliver ROI.
• Proficiency with marketing automation, CRM, and analytics tools.

Responsibilities

• Lead and coordinate digital marketing strategies and campaigns across the estate.
• Oversee websites, social media, SEO and Adwords initiatives.
• Manage relationships with senior stakeholders to ensure ROI and timely communication.
• Lead and develop one direct report to deliver distinctive campaigns.
• Collaborate cross-functionally with retail, operations, sales and finance teams.
• Promote brand messaging to drive customer engagement and sales growth.

Skills

Digital marketing

Leadership

Stakeholder management

Campaign management

Analytics

Education

Bachelor's degree in marketing, business, or a related field

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

Reporting into the Head of Marketing, and acting as their deputy when required, this role will lead, create and co-ordinate digital marketing strategies and campaigns. They will manage relationships with key senior stakeholders to ensure the activity meets the business need, is communicated in a timely manner and is reviewed to determine return on investment.

This role is also accountable for leading and managing one direct report to deliver distinctive and stylish campaigns that drive customer engagement, increase brand awareness and support sales growth in our pubs and hotels.

The Digital Marketing Manager will oversee all digital marketing initiatives within the estate; from websites, social, SEO and Adwords and responsible for coordinating all campaigns and major projects while collaborating cross functionally to ensure consistent brand messaging, customer acquisition and retention.

This is a strategic leadership position that requires strong commercial, analytical skills, and a deep understanding of the hospitality industry. Collaboration is an important part of the Brakspear culture, and this role must be able to work with their retail, operational, sales and finance colleagues to implement the wider Marketing strategy.

The role is based our office in Henley-upon-Thames, with significant time also spent in our pubs and hotels.

The role provides the opportunity for someone exceptional to join a successful business at an exciting time. The Head of Marketing is looking for a positive, professional digital marketeer to really make their mark

The Candidate

• The presence and intellect to operate at a senior level combined with the drive and energy to truly influence the business.
• Bachelor’s degree in marketing, business, or a related field.
• Proven experience (5+ years) in marketing roles, with a focus on the hospitality, food and drink industry. Multi-site experience is highly desirable.
• Positivity, professionalism and high energy.
• Strong leadership and influencing skills, with the ability to inspire and motivate team and peers.
• Strong communication and interpersonal skills to effectively collaborate with internal teams and external partners, from front line colleagues to board members.
• Ability to work under pressure, meet tight deadlines, and manage multiple projects simultaneously.
• Commercial with a data-driven and analytical mindset.
• Experience of delivering successful cross channel campaigns.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Passion for food, drinks and the pub industry, with a solid understanding of customer preferences, trends, and the competitive landscape.
• Action oriented and results driven. Wants to make a real difference.

About Us

At Brakspear, great pubs are at the heart of everything we do. Our family has been running pubs for over 200 years and, while much has changed in that time, the pub remains central to British life- bringing people together over great food, great drink, and good company.

We’re proud to have a collection of beautiful pubs, but it’s the people who run them that truly make the difference. That’s why we do things differently. We are still family-owned and run, which means we make all our decisions for the long-term benefit of our company, our Brakspear Business Owners and our pub customers.

Employee Benefits:

• 50% off our boutique bedrooms and meals in our Honeycomb Houses
• Development programmes and progression opportunities
• Access to our benefit portal, including 1000’s of discounts.
• Wellbeing hub and employee assistance program
• Company pension scheme
• Learning and development platform
• Recognition and reward programmes
• Length of service recognition
• Fantastic team parties and socials
• Flexible working opportunities
• Most importantly, you will feel welcomed as part of the Brakspear family!

At Brakspear, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants.