Digital Marketing Manager

KnoWho; Wilmslow; Hybrid; GBP 32,000 - 40,000; Full time

Job summary

KnoWho is seeking a Digital Marketing Manager in Wilmslow to lead digital customer acquisition for a national retailer. You will own strategy and execution across Paid Media, SEO and CRO, driving quality leads and ROI.

Office-based in Wilmslow with hybrid working (ideally Monday-Wednesday in office). Lead collaboration with designers, copy and external partners to optimise content and performance.

Qualifications

• 3+ years commercial experience in digital marketing.
• Proven multi-channel campaign background.
• Strong knowledge of Meta Ads, Google Ads, Pinterest Ads and LinkedIn Campaign Manager
• Experience with technical SEO tools.
• Experience in CRO and tools like Hotjar, Google Optimize, etc.
• Google Analytics and Data Studio
• Budget management, analytical and reporting skills - ROI, CPL, and CAC

Responsibilities

• SEO strategy and improve website performance, visibility and organic leads.
• CRO across websites, landing pages. Analysing data to make improvements.
• Work with Designers and Copy / Content to test and optimise content across to enhance performance.
• Track and analyse digital performance, creating dashboards and reports for stakeholders.
• Manage relationships with agencies, platforms and external partners.
• Collaborate with wider marketing team to ensure a seamless customer experience, acquisition and retention strategies.

Skills

Multi-channel campaigns

Paid media

SEO strategy

CRO testing

Data analysis

Analytics tools

Tools

Hotjar

Google Optimize

Google Analytics

Data Studio

Job description

Digital Marketing Manager - Wilmslow - Digital acquisition / B2C / retail / Paid Media / SEO / CRO

We're working with a national retailer who are looking to bring in a Digital Marketing Manager to their marketing team.

Currently they work with an agency, but as they grow they want to bring it in house. Working with the Head of Marketing and Social & Email Marketing Manager, your responsibility will be to drive digital customer acquisition, looking after all the strategy and execution of Paid Media and SEO to drive quality leads, increase conversion and optimise ROI.

Role overview:

• SEO strategy and improve website performance, visibility and organic leads.
• CRO across websites, landing pages. Analysing data to make improvements.
• Work with Designers and Copy / Content to test and optimise content across to enhance performance.
• Track and analyse digital performance, creating dashboards and reports for stakeholders.
• Manage relationships with agencies, platforms and external partners.
• Collaborate with wider marketing team to ensure a seamless customer experience, acquisition and retention strategies.

About you:

• 3+ years commercial experience
• Track record in multi-channel campaigns
• Strong knowledge of Meta Ads, Google Ads, Pinterest Ads and LinkedIn Campaign Manager
• Experience with technical SEO tools
• Experience in CRO and tools like Hotjar, Google Optimize, etc.
• Google Analytics and Data Studio
• Budget management, analytical and reporting skills - ROI, CPL, and CAC

Office based in Wilmslow, hybrid working (ideally Monday-Wednesday in office). Salary up to £40K

Digital Marketing Manager - Wilmslow - Digital acquisition / B2C / retail / Paid Media / SEO / CRO