Digital Marketing Manager

Grafton Recruitment International; West Yorkshire, Leeds; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative and rapidly growing firm in the energy sector is on the lookout for a dynamic Digital Marketing Manager. This role offers the chance to lead the marketing function and drive substantial business growth. You will be responsible for managing multiple digital marketing campaigns, utilizing your creativity to develop strategies that resonate with target audiences. You'll work closely with various departments to ensure cohesive marketing efforts while analyzing performance metrics to optimize results. Join a company that values innovation and offers a platform for your marketing expertise to shine.

Qualifications

• Proven experience in digital marketing, particularly in SEO and PPC.
• Strong analytical skills and ability to interpret data.

Responsibilities

• Develop and execute digital marketing plans aligned with business strategy.
• Manage and optimize digital marketing campaigns across various channels.

Skills

SEO

PPC

Social Media Advertising

Content Marketing

Analytics Tools

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Looker Studio

Job description

Digital Marketing Manager in Oil & Gas

Our client is one of the fastest-growing and highest-rated commercial energy suppliers in the UK. They are seeking to recruit a talented, experienced, and highly creative Content Marketing Manager based at their Leeds office.

This is a lucrative opportunity to take a lead role in shaping the marketing function, driving business growth and expansion. The right candidate will manage multiple campaigns, develop innovative strategies, and significantly impact the company's future.

If you are interested in a role where you are responsible for paid media campaigns, representing the digital face of a £150 million T/O business, with opportunities to study market trends and react strategically while being commercially minded, we encourage you to apply.

Key Responsibilities:

1. Develop and execute the overall digital marketing plan in line with the marketing strategy.
2. Manage digital marketing campaigns including SEO, PPC, and social media advertising.
3. Coordinate with the Head of Marketing, the wider marketing team, and other departments (particularly sales) to ensure cohesive marketing efforts.
4. Analyze campaign performance and optimize strategies accordingly.
5. Manage the digital marketing budget and allocate resources effectively across channels.
6. Stay up-to-date with the latest trends and best practices in digital marketing.
7. Utilize analytics tools such as Google Analytics, Tag Manager, and Looker Studio to track and report on campaign performance.
8. Ensure all marketing activities align with company objectives and brand guidelines.
9. Develop and implement strategies to increase website traffic and generate leads.
10. Handle multiple campaigns simultaneously, ensuring timely execution within budget.