Marketing Content Manager

ALTOUR; Halifax; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative travel management company is seeking a dynamic Content Marketing Manager to drive impactful B2B campaigns. This role involves leading multi-channel initiatives using HubSpot, creating engaging content like whitepapers and case studies, and collaborating with sales teams to generate leads. The ideal candidate will have a strong background in digital marketing, proven experience in demand generation, and a passion for data-driven strategies. Join a supportive environment where your creativity can flourish and help redefine how business travel is marketed.

Qualifications

• 5+ years of experience in B2B demand generation and digital marketing.
• Expertise in HubSpot for marketing automation and lead scoring.

Responsibilities

• Lead multi-channel campaigns using HubSpot for demand generation.
• Create compelling content for corporate customers and brand awareness.

Skills

B2B Demand Generation

Digital Marketing

Content Creation

Marketing Automation

Data Analysis

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Salesforce

WordPress

Job description

Are you a content powerhouse with a passion for B2B marketing? Do you live and breathe campaigns, automation, and lead gen? We’re looking for a Content Marketing Manager to drive bold, data-driven campaigns that fuel our sales pipeline and elevate our global brand.

What You’ll Do:

• Lead multi-channel campaigns using HubSpot to drive demand generation and nurture prospects through email, paid media, content, and social channels.
• Create compelling content—whitepapers, case studies, ABM campaigns, and more—that attracts and retains corporate customers while expanding our digital footprint and brand awareness.
• Collaborate closely with sales teams to deliver high-impact, lead-generating assets, ensuring alignment between marketing and sales processes.
• Develop and execute lead nurturing programs, segmenting audiences based on behaviour and engagement, and optimizing lead scoring for seamless handoffs to sales.
• Analyse campaign performance, optimize based on A/B testing, and provide actionable insights to the team to continuously improve results.
• Shape our voice and presence across global digital channels, redefining how business travel is marketed.

About ALTOUR

ALTOUR, a division of Internova Travel Group, is one of the largest travel management companies in the world, specializing in high-touch service and global travel solutions for corporate clients.

Join an innovative and supportive environment that values your creativity and expertise.

What We’re Looking For:

• 5+ years of experience in B2B demand generation, digital marketing, or growth marketing.
• Expertise in HubSpot for marketing automation, including email workflows, segmentation, lead scoring, and reporting.
• Proven ability to execute and optimize multi-channel campaigns across email, PPC, SEO, and social media.
• A data-driven mindset with the ability to track, analyse, and report on performance using HubSpot and Salesforce dashboards.
• Strong editorial skills with an ability to create content that resonates with the target audience and drives conversions.
• Exceptional project and time management skills, able to juggle multiple projects simultaneously.
• Proficiency in WordPress or other Content Management Software.

Are You Ready to Make an Impact?

If you're strategic, creative, and obsessed with performance, we want to hear from you. Apply now and help us lead the market, one campaign at a time.

https://careers-internova.icims.com/jobs/3448/content-marketing-manager/job?mode=view

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Project Management, and Writing/Editing

• Industries

  Travel Arrangements, Marketing Services, and Hospitality

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