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Marketing Manager

Hays

Bradford

Hybrid

GBP 40,000 - 70,000

Full time

7 days ago

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Job summary

An established industry player is seeking a dynamic Marketing Manager to drive innovative marketing initiatives. This role involves crafting effective marketing strategies, enhancing brand visibility, and generating leads to support business growth. Collaborating closely with the Marketing Director, you will ensure alignment with business objectives and manage diverse marketing projects. The company values a collaborative work environment, encouraging employees to maximize their potential and contribute to collective success. If you're passionate about marketing and ready to make an impact, this opportunity is for you!

Benefits

Flexible work arrangements

Collaborative work environment

Employee satisfaction initiatives

Qualifications

3+ years in B2B marketing, preferably in construction.
Strong knowledge of digital marketing strategies and CRM systems.

Responsibilities

Lead marketing strategy development and execution.
Oversee digital marketing and lead generation efforts.

Skills

Digital Marketing

Content Development

SEO

Project Management

CRM Systems

Education

Degree in Marketing

Tools

Google Analytics

Adobe Suite

This range is provided by Hays. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

The company plays a crucial role in delivering excellence across various sectors, including education and public infrastructure. They promote a collaborative work environment where each team member is encouraged to maximise their potential and contribute to the company's collective success.

Role Overview: Seeking a motivated Marketing Manager to spearhead marketing initiatives aimed at supporting business growth. This role encompasses crafting and executing marketing strategies, enhancing brand visibility, and driving lead generation for sales activities. You will work closely with the Marketing Director to align marketing efforts with the company's objectives and prioritise business development activities.
Reporting to:

Marketing Director (Functional)
Managing Director (Operational)

Key Responsibilities:

Marketing Strategy and Execution: Lead development and delivery of comprehensive marketing plans in collaboration with leadership teams, ensuring alignment with business objectives.
Content Development and Branding: Generate engaging content across diverse channels while maintaining brand consistency. Coordinate the development of marketing collateral and manage PR activities.
Digital Marketing: Direct digital marketing strategy including SEO, social media, and email campaigns. Collaborate with web agencies for optimal website performance.
Lead Generation and Sales Support: Implement strategies to generate leads and support sales team goals. Provide regular monitoring and reporting on key performance indicators.
Communications Management: Oversee internal and external communications to uphold brand integrity and enhance the company's profile.
Market Analysis: Conduct in-depth market research to identify industry trends and refine marketing strategies.
Project Management: Oversee marketing projects, ensuring deadlines and budgets are met efficiently.

Qualifications:

A degree in Marketing or related field is preferred.
Minimum of three years' experience in B2B marketing roles, preferably within the construction industry or related fields.

Skills and Competencies:

Strong knowledge of digital marketing strategies, CRM systems, and analytical tools like Google Analytics and GA4 is desirable.
Proficient communication and project management skills.
Experience in managing agency relationships (they currently outsource SEO, PPC and design).
Experience creating content and managing social media platforms such as LinkedIn.
Skilled in using design tools such as Adobe Suite

Personal Attributes:

Exceptional organisational skills and ability to manage multiple tasks effectively.
Enthusiastic with a solution-focused approach.
Strong analytical skills and attention to detail are essential.
Team-oriented mindset with the ability to work independently and collaboratively.

Work Environment and Values: The company fosters a work environment where employees are valued and rewarded, encouraging them to use their talents for business and client success. We are committed to maintaining a high standard of employee satisfaction and empowerment.
Location: Flexible work arrangements with 4 days in the office and 1 day at home working pattern.
This role requires a dedicated professional capable of adapting to the company's evolving needs, taking initiatives, and driving impactful marketing campaigns. Additional duties may arise to support business objectives and strategic directions.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

Marketing Director (Functional)
Managing Director (Operational)

Key Responsibilities:

Marketing Strategy and Execution: Lead development and delivery of comprehensive marketing plans in collaboration with leadership teams, ensuring alignment with business objectives.
Content Development and Branding: Generate engaging content across diverse channels while maintaining brand consistency. Coordinate the development of marketing collateral and manage PR activities.
Digital Marketing: Direct digital marketing strategy including SEO, social media, and email campaigns. Collaborate with web agencies for optimal website performance.
Lead Generation and Sales Support: Implement strategies to generate leads and support sales team goals. Provide regular monitoring and reporting on key performance indicators.
Communications Management: Oversee internal and external communications to uphold brand integrity and enhance the company's profile.
Market Analysis: Conduct in-depth market research to identify industry trends and refine marketing strategies.
Project Management: Oversee marketing projects, ensuring deadlines and budgets are met efficiently.

Qualifications:

A degree in Marketing or related field is preferred.
Minimum of three years' experience in B2B marketing roles, preferably within the construction industry or related fields.

Skills and Competencies:

Strong knowledge of digital marketing strategies, CRM systems, and analytical tools like Google Analytics and GA4 is desirable.
Proficient communication and project management skills.
Experience in managing agency relationships (they currently outsource SEO, PPC and design).
Experience creating content and managing social media platforms such as LinkedIn.
Skilled in using design tools such as Adobe Suite

Personal Attributes:

Exceptional organisational skills and ability to manage multiple tasks effectively.
Enthusiastic with a solution-focused approach.
Strong analytical skills and attention to detail are essential.
Team-oriented mindset with the ability to work independently and collaboratively.

Desired Skills and Experience

Marketing , Digital Marketing, Marketing strategy

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Temporary

Job function

Job function
Marketing
Industries
Specialty Trade Contractors

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