Digital Marketing Manager

MICHAEL KORS; London; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

A leading fashion brand is looking for a Digital Marketing Manager to join their London office. This role involves defining and implementing the digital marketing strategy across EMEA, managing a team, and aligning efforts with various internal departments. The ideal candidate is expected to have significant experience in digital marketing within a fashion retail context and will play a crucial role in driving online business growth.

Benefits

Cross-brand Discount

Exclusive Employee Sales

Generous Holiday Schedule and Vacation Days

Summer Fridays

Thrive Wellness Program

LifeWorks Employee Assistance Program

Pension Contribution

Season Loan Tickets

Enhanced Maternity and Paternity Pay

Private Health and Dental

Qualifications

• Substantial digital marketing experience in fashion retail ecommerce.
• Strong understanding of digital marketing KPIs.
• Proven people and team management experience.

Responsibilities

• Define and deliver the digital marketing channel strategy.
• Lead and manage a digital marketing team of five.
• Produce regular reporting to articulate performance and actions.

Skills

Digital Marketing

Paid Search

SEO

Affiliate Marketing

Paid Social

Display Advertising

Team Management

Communication

Tools

Adobe Analytics

Job description

Social network you want to login/join with:

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

I FEEL really LUCKY to be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED me ACHIEVE my GOALS, but also that I CAN GIVE them a PLACE WHERE THEY can ACHIEVE theirs.

- MICHAEL KORS –

We have an exciting opportunity for an Digital Marketing Manager (12M FTC / Maternity cover) in our London office.

Who You Are:

You are energetic, positive, reliable, and self-motivated. You thrive in a dynamic workplace, combining big picture strategy with meticulous attention to detail. You are fashion-curious and capable of multi-tasking and prioritizing across a rapidly changing environment.

What You'll do:

Reporting to the Snr. Director, Consumer Marketing & Analytics, you’ll be responsible for defining, creating, implementing, and delivering the digital marketing channel strategy to grow the Michael Kors online business across our 57 EMEA markets.

• Ownership of Paid Search, Shopping, Affiliates, SEO, Paid Social and Display channels and a significant Paid Media budget.
• Be fully aware of daily performance across all channels with the digital marketing team.
• Lead and manage a team of 5, including 2 Specialists, 2 coordinators and an intern, ensuring clear prioritization, appropriate resourcing and supporting their ongoing development.
• Manage our Digital Marketing agencies, ensuring daily alignment on investment strategy, regular reporting, QBR’s & market intelligence.
• Work closely with Brand, Design, Analytics, CRM & Retail teams across both the EU and North America offices to ensure activity is aligned where appropriate and to meet broader business objectives.
• Produce Weekly/Monthly/Quarterly reporting to clearly articulate performance, reasons for results and action plans, with a laser focus on driving efficiency of marketing spend.
• Research, develop and test new routes to market, from new creative and messaging formats to new social platforms.
• Work closely with Ecommerce and Finance teams to own and manage spend and traffic forecasting, ensuring strategic alignment of goals, scenario planning, spend & return optimization allocation.
• Bring your authentic self, experience, and opinion to deliver clear direction with our Digital Marketing Strategy, also supporting an inclusive and enjoyable workplace.

You’ll Need to Have:

• Substantial digital marketing experience, ideally from a fashion retail ecommerce environment, with first-hand experience of Paid Search, SEO, Affiliate, Paid Social and Display Ad channels.
• Solid understanding of digital marketing KPIs, with the ability to derive insights and turn into action plans.
• Experience in forecasting spend, traffic and demand metrics across channels and markets.
• Good understanding of enterprise level analytics tools such as Adobe or equivalent.
• Demonstrable written and verbal communication skills, able to present your ideas to senior management with clarity and confidence.
• Proven people and team management experience with a focus on developing high performing teams.

We’d Love to See:

• A team-player with good relationship-building and communication skills.
• Ability to prioritize responsibilities in line with business objectives.
• Keen interest in new developments within the online industry, including MTA and MMM.
• Understanding of database segmentation & using CRM data for personalization.
• A sense of humour and desire to work in a dynamic and diverse workplace.

When you join our business, we want you to feel like a valued member of the team from Day 1. To make your journey enriching with us, we offer –

• Cross-brand Discount
• Exclusive Employee Sales
• Generous Holiday Schedule and Vacation Days
• Summer Fridays
• Hybrid working (3 days a week in the office)
• Thrive Wellness Program
• LifeWorks Employee Assistance Program
• Pension Contribution
• Season Loan Tickets
• Enhanced Maternity and Paternity Pay
• Private Health and Dental

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences.Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V