Digital Marketing Manager

Swan Creative; Leigh on Sea; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Hybrid work model

Ownership of SEO & paid search

Varied client portfolio

Job summary

Swan Creative in Leigh-on-Sea, Essex is seeking a hands-on Digital Marketing Manager to own SEO and Google Ads across a varied client portfolio. You'll manage WordPress content and collaborate with specialists to deliver integrated campaigns.

The role requires 3+ years in digital marketing, strong SEO and paid search expertise, and the ability to turn data into actionable recommendations. Hybrid pattern with 3 days in the studio and 2 days remote.

Qualifications

• 3+ years of professional digital marketing experience, preferably in an agency or varied environment.
• Strong, demonstrable experience in SEO and managing Google Ads and paid search.
• Practical experience managing content through WordPress.
• Experience writing and optimising blogs and website content.
• Good working knowledge of GA4, Google Search Console and Google Tag Manager.
• Experience using AI tools effectively within digital marketing workflows.
• Strong analytical skills and the ability to turn data into actionable insights and recommendations.

Responsibilities

• Develop and deliver SEO strategies, including technical, on-page and content-led optimisation.
• Create, manage and optimise Google Ads, particularly paid search campaigns.
• Research keywords, competitors and search opportunities.
• Plan, write and optimise blogs and website content in line with SEO strategy.
• Manage and update client websites, pages and landing pages through WordPress.
• Use GA4, Google Search Console and Google Tag Manager to analyse performance and identify opportunities.
• Monitor leads, conversions, acquisition costs and return on marketing spend.
• Translate client objectives into practical digital strategies and campaign plans.
• Report on performance and clearly communicate recommendations to clients.
• Work alongside social media, creative, brand and web specialists on integrated campaigns.
• Use AI tools effectively as part of day-to-day digital marketing, research, analysis and content workflows.

Skills

SEO expertise

Google Ads management

WordPress content

Blog writing

GA4 & GSC & GTM

AI tools in marketing

Analytical thinking

Job description

Digital Marketing Manager

Salary: £30,000 to £40,000 DOE

Location: Leigh-on-Sea, Essex

Working pattern: Full-time, Hybrid, 3 days in Studio/Office.

About the Role

We're looking for an experienced, hands-on Digital Marketing Manager to join our creative agency and work across a varied portfolio of clients.

The core of the role is SEO and Google Ads, so you'll need strong practical experience delivering, managing and optimising organic and paid search performance.

You'll also manage website content through WordPress, including creating and updating pages, landing pages and blogs as part of wider SEO and digital strategies.

You'll work directly with clients and alongside specialists across social media, creative, brand and web to deliver joined-up digital activity.

This is a hands-on role. You'll need demonstrable experience across SEO and Google Ads and be able to discuss real examples of work you've personally delivered and the results you've achieved.

Key Responsibilities

• Develop and deliver SEO strategies, including technical, on-page and content-led optimisation
• Create, manage and optimise Google Ads, particularly paid search campaigns
• Research keywords, competitors and search opportunities
• Plan, write and optimise blogs and website content in line with SEO strategy
• Manage and update client websites, pages and landing pages through WordPress
• Use GA4, Google Search Console and Google Tag Manager to analyse performance and identify opportunities
• Monitor leads, conversions, acquisition costs and return on marketing spend
• Translate client objectives into practical digital strategies and campaign plans
• Report on performance and clearly communicate recommendations to clients
• Work alongside our social media, creative, brand and web specialists on integrated campaigns
• Use AI tools effectively as part of day-to-day digital marketing, research, analysis and content workflows

About You

• 3+ years' professional digital marketing experience, ideally within an agency or similarly varied environment
• Strong, demonstrable experience in SEO, and managing Google Ads and paid search
• Practical experience managing content through WordPress
• Experience writing and optimising blogs and website content
• Good working knowledge of GA4, Google Search Console and Google Tag Manager
• Experience using AI tools effectively within digital marketing workflows
• Strong analytical skills and the ability to turn data into practical insight and recommendations
• A good understanding of lead gen, conversions, CPA and ROAS/ROMS
• Confidence working directly with clients and managing multiple accounts and priorities

Additional Experience

• AI search, generative search and emerging search behaviour
• Meta Ads and other paid social platforms
• Organic social media management
• Email marketing, CRM and marketing automation
• LinkedIn and other digital advertising platforms
• Lead generation and conversion optimisation
• Editorial and content planning
• Creative campaign strategy
• Briefing developer, graphic design, video or photography teams
• Contributing to new business proposals and pitches
• Knowledge of popular web coding languages
• Knowledge of UI/UX

About Swan Creative

We're a creative agency based in Leigh-on-Sea, bringing together strategy, brand, creative, digital and technology.

You'll work across a varied portfolio of clients alongside specialists in social media, creative, brand and web, with the opportunity to take ownership of search performance and contribute to wider digital strategy.

What You'll Get

• £30,000 to £40,000 salary, depending on experience
• Full-time hybrid working, 3 days in the studio and 2 days remote
• A varied portfolio of clients and sectors
• An established creative, social and web team to work alongside
• Ownership of SEO and paid search performance
• The opportunity to contribute to wider digital strategy and help develop our digital offering