Digital Marketing Manager

Black Rock Restaurants; England; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading restaurant group in Brighton is seeking a Digital Marketing Manager who will drive online marketing strategies and optimize performance across platforms. The ideal candidate will have a passion for hospitality combined with analytics expertise to enhance the group's digital presence.

Benefits

Competitive pay package

Free food and drinks on shift

Team incentives and rewards

50% staff discount at all restaurants

Extra holiday for five years

Refer a friend scheme

Flexible hours and shift patterns

Qualifications

• Minimum 5 years of digital marketing experience, with 2 years in hospitality.
• Proven experience with digital platforms and data analytics.
• Strong understanding of SEO and CRM systems.

Responsibilities

• Shape and deliver on digital marketing plans.
• Drive CRM strategies and maximize ROI across all channels.
• Support brand marketing initiatives and manage multi-channel campaigns.

Skills

Analytical skills

Digital marketing

SEO

CRM strategies

Data-driven decision making

Communication skills

Tools

SEO analysis tools

Google Business

Google Campaign Manager

CRM Platforms

Job description

Social network you want to login/join with:

Digital Marketing Manager, Brighton and Hove

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Client:

Black Rock Restaurants

Location:

Brighton and Hove, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

31fde364a9e7

Job Views:

6

Posted:

22.06.2025

Expiry Date:

06.08.2025

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Job Description:

Job Title: Digital Marketing Manager, Black Rock
Restaurants, Head Office
Location:Brighton, Head Office.
Full-Time | Permanent

Join One of Brighton’s Leading
Restaurant Groups

Black Rock Restaurant Group is one of the UK’s most exciting
independent restaurant groups, with standout venues across London and Brighton
including The Coal Shed, Burnt Orange, The Salt Room, and Tutto.

We are dedicated to creating unforgettable guest
experiences, inspired by the Persian concept of “Nooshe jân” – meaning more
than just “Bon Appetit”, but “may it nourish your soul”. Every detail, from the
quality of our ingredients to the lighting, music, and service, is designed to
elevate and enrich the guest experience.

Founded by acclaimed restaurateur Razak Helalat, Black Rock
Restaurant Group is a place where passion, quality, and hospitality come
together – and where your career can grow and thrive.

About the Role

As the Digital Marketing Manager, you will be an
integral part of the team, using tech platforms to drive commercial success,
spearheading our online marketing strategy, optimising performance, and
providing critical marketing intelligence for our group of high-end restaurants
and bars.

As a team player you will act as a role model to all team members by
showing a positive approach through excellent support, training and
communication.



We pride ourselves on recruiting passionate individuals and creating career
pathways that allow people to grow within the industry they love.

In This Role You’ll:

• Shape
  and deliver on digital marketing plans.
• Use
  business insights from booking engines (Seven Rooms, Collins), for sales
  forecasting and identifying new revenue opportunities, linking campaign
  performance directly to business goals.
• Leverage
  analytics and precise targeting to maximise ROI across all digital
  channels.
• Drive
  CRM strategies, understanding and reporting on the lifetime value (LTV) of
  new and existing customers.
• Support
  the Brand Marketing Manager by providing the necessary platforms and
  technical expertise to launch and manage multi-channel campaigns.
• Work
  with the Content Marketing Manager to maximise the impact of digital
  marketing channels.
• Collaborate
  closely with the Sales Team to develop and execute workflows for corporate
  and group party bookings.
• Provide
  in-depth analysis and insightful reporting on all digital marketing
  activities.
• Oversee
  SEO analysis and planning to enhance organic visibility and maintain a
  strong understanding of technical website build and CMS to ensure optimal
  online presence.
• Develop
  and maintain comprehensive dashboards to visualise and interpret data.

People Support

• Evaluate,
  train, motivate and guide relevant team members on digital marketing
  skills.
• Attend
  and contribute to Sales & Marketing Team briefings and other related
  activities.
• Be an ambassador for the ethics and values of Black Rock Restaurants
• Work with external agencies such as Hideout on web optimisation strategies.

What We Offer in Return

We believe in investing in our people. That’s why we offer a
truly competitive pay package, a great professional environment, and
opportunities for real growth within one of the UK's most respected hospitality
groups.

As Digital Marketing Manager, you’ll enjoy these benefits:

• A truly
  competitive pay package
• Free
  food and drinkson shift
• Team
  incentives, trips and rewards
• 50% staff
  discountat all our restaurants for you, your friends &
  family
• An
  extra day’s holidayevery year for your first five years
• Refer
  a Friend scheme– earn moneyper successful hire
• Flexible
  hoursand shift patterns

What We’re Looking For

• A
  confident, digital marketing guru with at least five years
  experiencewith two years in a hospitality role.
• A
  data-led mindset, someone who supports clever thinking with evidence and
  strong commercial acumen.
• Booking
  Engines: Seven Rooms, Collins or equivalent. Desirable not essential
• Hospitality
  EPOS Systems: Strong understanding of how to extract and interpret sales
  data.
• CRM
  Platforms: Airship, Salesforce, or Access or equivalent.
• Advertising
  Platforms: Full understanding of Google Business and Google Campaign
  Manager, strong knowledge of Meta advertising (Facebook/Instagram).
• Website:
  Good knowledge of technical website build and Content Management Systems
  (CMS).
• SEO:
  Good knowledge of SEO analysis and planning tools/strategies.
• Exceptional
  analytical skills, with the ability to identify trends, draw conclusions,
  and make data-driven recommendations.
• Able
  to build a dashboard in customisable and interactive analytics platforms.
• Excellent
  communication skills, able to articulate complex technical and data
  insights to non-technical stakeholders.
• A
  proactive problem-solver with meticulous attention to detail and a
  commercial mindset.

Why Join Us?

By joining Black Rock Restaurant Group, you become
part of one of the UK’s leading independent restaurant companies. We pride
ourselves on recruiting passionate individuals who thrive in hospitality and
love working as part of an established, close-knit team. With venues across
Brighton and London—including The Salt Room, Burnt Orange, Tutto, and The
Coal Shed—we offer excellent progression opportunities across the group.

If you want to be part of something special, and join the friendliest
team in town, we’d love to hear from you.

Apply Now

Ready to take your hospitality career to the next level? Click apply and let’s
talk!