Digital Growth & Web Optimization Lead

Central Employment Agency (North East) Ltd.; Newcastle upon Tyne; On-site; GBP 50,000 - 80,000; Full time

Job summary

Central Employment Agency (North East) Ltd. partners with a leading hospitality group to recruit a commercially focused Digital Marketing & Web Manager.

The role owns digital performance across a diverse portfolio, with emphasis on website management, optimisation and innovation to drive direct bookings and commercial growth. Collaborating with internal stakeholders, agency partners and senior leadership, you will ensure digital channels perform at their best while identifying new opportunities

Qualifications

• Proven experience in a Digital Marketing Manager or Senior Web Marketing role.
• Strong website management and CMS experience.
• Experience optimising customer journeys, conversion rates and website performance.
• Solid understanding of SEO, UX, analytics and digital marketing best practices.
• Experience working with Google Analytics, Google Tag Manager and digital reporting tools.
• Strong commercial awareness with a focus on delivering measurable results.
• Experience managing agencies, stakeholders and multiple concurrent projects.
• Excellent communication and presentation skills.
• Consumer-facing sector experience would be advantageous.

Responsibilities

• Develop and deliver digital marketing strategies that support commercial objectives and business growth.
• Drive customer acquisition, retention and engagement through effective digital activity.
• Monitor, analyse and optimise digital performance using data, insights and customer behaviour trends.
• Produce regular performance reports and recommendations for key stakeholders.
• Take ownership of website performance, user experience and content management across multiple hospitality brands.
• Continually optimise customer journeys to improve conversions, direct bookings and online engagement.
• Work closely with developers and third-party agencies to enhance functionality, performance and site usability.
• Manage website content updates, landing pages and promotional campaigns.
• Support the planning and execution of integrated digital marketing campaigns across owned, earned and paid channels.
• Collaborate with marketing teams to ensure campaigns are aligned with brand and commercial objectives.
• Identify opportunities for SEO improvements, content optimisation and conversion rate enhancements.
• Work alongside external partners to maximise digital marketing performance and return on investment.
• Stay ahead of emerging digital trends, technologies and customer expectations within hospitality and leisure.
• Utilise data, testing and insights to improve online experiences and customer satisfaction.
• Champion a culture of continuous improvement, innovation and experimentation.
• Build strong relationships across marketing, operations and commercial teams.
• Act as the digital subject matter expert, providing guidance and recommendations across the business.
• Manage external suppliers, agencies and digital service providers to ensure successful delivery of projects.

Skills

Digital Marketing Manager

CMS management

Conversion optimization

SEO best practices

Google Analytics

Google Tag Manager

Data-driven

Stakeholder management

Communication skills

Tools

CMS platforms

Job description

Central Employment Agency (North East) Ltd. partners with a leading hospitality group to recruit a commercially focused Digital Marketing & Web Manager.

The role owns digital performance across a diverse portfolio, with emphasis on website management, optimisation and innovation to drive direct bookings and commercial growth. Collaborating with internal stakeholders, agency partners and senior leadership, you will ensure digital channels perform at their best while identifying new opportunities