Digital Marketing & Lead Generation Executive

FMC - Connecting Dentistry; Shenley; On-site; GBP 35,000 - 48,000; Full time

Job summary

FMC - Connecting Dentistry is seeking a commercially minded Digital Marketing & Lead Generation Executive to own the day-to-day performance of our lead-generation campaigns for Dentistry Practice Services. You’ll attract dental practices, convert interest into qualified enquiries and help create a steady flow of sales-ready opportunities.

You will plan, build, launch and optimise campaigns across paid channels, email and landing pages, collaborating with Brand, Sales and RevOps.

Qualifications

• Track record of digital campaigns generating enquiries or sales opportunities.
• Hands-on capability in at least one paid platform and understanding of how paid activity, email and landing pages work together.
• Analytical confidence to interpret conversion rates, cost per lead and cost per qualified opportunity.
• Organised, able to manage priorities, meet deadlines and resolve issues independently.
• Commercial curiosity with ability to propose practical improvements with Brand, Sales and technical specialists.
• Dental experience is useful but not essential.

Responsibilities

• Generate qualified leads by turning commercial priorities into targeted paid-search and social campaigns, emails, and database reactivation.
• Convert interest into sales conversations by improving landing pages, forms and nurture journeys.
• Manage performance and spend by tracking lead volume, cost per lead, and pipeline contribution.
• Test and improve through structured experiments on targeting, hooks, creative, CTAs and page experience.
• Close the loop with Sales by reviewing lead acceptance, demo attendance and opportunity progression.

Skills

Digital marketing

Paid advertising

Lead generation

Analytics

Campaign management

Landing pages

Email nurturing

Tools

Google Ads

Meta Ads

Job description

For more than 30 years, FMC has been a trusted name at the heart of the UK dental profession. Through Dentistry Practice Services, we help dental practices operate more effectively and focus on what matters most: delivering excellent patient care. Our growing range of specialist services provides practical support across compliance, CPD, patient consent, HR and marketing, combining expert guidance with smart, easy-to-use solutions that make practice life simpler.

The role

We are looking for a commercially minded Digital Marketing & Lead Generation Executive to own the day-to-day performance of our lead-generation campaigns. Your focus will be to attract the right dental practices, convert interest into qualified enquiries and help create a consistent flow of sales-ready opportunities for Dentistry Practice Services.

You will plan, build, launch and optimise campaigns across prioritised paid channels, email and landing pages, working closely with Brand, Sales and RevOps. This is a hands-on individual-contributor role: you manage campaigns and performance, not a team. You will make routine optimisation decisions within agreed budgets and bring clear recommendations on what to scale, stop or improve.

Key Responsibilities and Accountabilities

• Generate qualified leads. Turn commercial priorities into targeted paid-search/social campaigns, email nurture and database reactivation. Own delivery from audience and channel planning through launch, reporting and improvement.
• Convert interest into sales conversations. Improve landing pages, forms, campaign offers and nurture journeys. Test tracking and lead routing so enquiries reach the right Sales or Account Management owner with useful context.
• Manage performance and spend. Track lead volume, cost per qualified lead, conversion and pipeline contribution. Explain which campaigns produce useful demand, not simply clicks, impressions or cheap form fills.
• Test and improve. Run structured tests on targeting, hooks, creative, calls to action and page experience. Brief Brand on the variants you need, apply approved changes and turn the evidence into the next decision.
• Close the loop with Sales. Review lead acceptance, demo attendance, objections and opportunity progression. Use the feedback to improve acquisition and follow-up journeys, including agreed Denplan campaigns with authorised audiences and messages.

Requirements, qualifications, minimum levels of experience

• A track record of running digital campaigns that generate enquiries or sales opportunities. Explain what you owned, the budget, lead quality and what improved.
• Strong hands-on capability in at least one paid platform, such as Google Ads or Meta, and an understanding of how paid activity, email and landing pages work together.
• Analytical confidence: interpret conversion rates, cost per lead and cost per qualified opportunity; distinguish a performance issue from a tracking or lead-quality problem.
• Organisation and independent follow-through: manage campaign priorities, control spend, meet deadlines and resolve issues without repeated reminders.
• Commercial curiosity and customer judgement: question weak results, propose practical improvements and work constructively with Brand, Sales and technical specialists.
• Dental experience useful but not essential