Digital Marketing Lead

MarkIT Placements; City; Presencial; GBP 50 000 - 61 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Unlimited holidays

Private medical insurance

Enhanced pension

Gym membership

Travel insurance

Shoreditch office

Resumo da oferta

SmartRecruiters, Inc. is seeking an experienced digital marketeer to lead the launch and scaling of a new B2C digital collectibles trading game. You will design the launch strategy, run social campaigns, use data-driven insights to optimise spend, and manage a growing community globally.

You will build partnerships with major clubs, craft social content, and mentor junior staff. The role is based in Shoreditch with a competitive package up to £55K.

Qualificações

• 3+ years in a senior digital marketing role with consumer-facing experience.
• Launched and scaled a B2C native app, ideally in gaming/sports/content.
• Excellent communicator with stakeholder relationships to extend value.
• Experience implementing tone-of-voice and brand-building across platforms.
• Self-starter who can mentor junior staff and work autonomously.
• Interest or passion for sport, ideally football.
• Ambitious to grow this role in a start-up environment.

Responsabilidades

• Deliver strategy for initial launch and scaled roll-out of the app.
• Create and execute ongoing digital marketing campaigns across owned and partner channels.
• Provide data-led insights and test & learn to optimise spend.
• Identify influencers and media partnerships to drive adoption.
• Collaborate with club social/marketing teams to maximise partnerships.
• Oversee social media copy/content and manage communities.
• Line manage social media/community managers.

Conhecimentos

Social media marketing

Campaign strategy

Influencer engagement

CRM & emails

Ferramentas

Photoshop

Descrição da oferta de emprego

My client is looking for an experienced digital marketeer to take a central role in the launch and scaling of an innovative new B2C digital collectibles trading game.

Responsibilities:

• delivering strategy for the initial launch (Q1 2019) and scaled roll-out (Q3 2019) of the app
• delivering the strategy, creation, execution and monitoring of on-going digital marketing and social media campaigns, using a combination of owned and partner channels
• delivering data-led insights and iterative test & learn to optimise strategy and spend
• identifying influencers and other strategic media partnerships to drive brand / product adoption
• liase directly with the social media and marketing teams in some of the world’s largest football clubs to drive effective delivery of partner social media support activations
• overseeing and/or creating social media copy / content
• overseeing and/or engaging with a growing community of users globally in app and on social platforms
• line management of social media / community manager(s)

Must have skills & experience:

• minimum of 3+ years in a senior digital marketing role, ideally for a consumer-facing business an experienced all-round digital marketeer, with demonstrable expertise in social media across established and emerging channels, creative content and campaign strategy, influencer engagement, paid advertising, re-targeting, CRM, emails and analytics.
• experience of having launched and scaled a B2C native app - ideally in the gaming, sports or content sectors - and having played a central role in successful consumer adoption.
• an excellent communicator, confident in building direct relationships with key stakeholders (e.g. Club social media / marketing teams) to extend the value of those relationships.
• experience of implementing tone-of-voice and brand-building across various platforms.
• be a self-starter, able to work autonomously, with experience of managing / mentoring junior staff
• demonstrable interest or passion for sport, ideally football
• highly ambitious to develop this role in an innovative and entrepreneurial start-up environment

Nice-to-have skills & experience:

• experience of creative and/or art direction
• experience in image-manipulation software (e.g. Photoshop)
• non-English language skills

The offer

• Competitive salary based on experience up to £55K
• Competitve benefits package including unlimited holidays, private medical insurance, enhanced pension contribution, gym membership and travel insurance.
• Relaxed and fun office environment in the heart of Shoreditch