Digital Marketing Lead — Launch & Growth for a B2C App

MarkIT Placements; City; On-site; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Unlimited holidays

Private medical insurance

Enhanced pension

Gym membership

Travel insurance

Shoreditch office

Job summary

SmartRecruiters, Inc. is seeking an experienced digital marketeer to lead the launch and scaling of a new B2C digital collectibles trading game. You will design the launch strategy, run social campaigns, use data-driven insights to optimise spend, and manage a growing community globally.

You will build partnerships with major clubs, craft social content, and mentor junior staff. The role is based in Shoreditch with a competitive package up to £55K.

Qualifications

• 3+ years in a senior digital marketing role with consumer-facing experience.
• Launched and scaled a B2C native app, ideally in gaming/sports/content.
• Excellent communicator with stakeholder relationships to extend value.
• Experience implementing tone-of-voice and brand-building across platforms.
• Self-starter who can mentor junior staff and work autonomously.
• Interest or passion for sport, ideally football.
• Ambitious to grow this role in a start-up environment.

Responsibilities

• Deliver strategy for initial launch and scaled roll-out of the app.
• Create and execute ongoing digital marketing campaigns across owned and partner channels.
• Provide data-led insights and test & learn to optimise spend.
• Identify influencers and media partnerships to drive adoption.
• Collaborate with club social/marketing teams to maximise partnerships.
• Oversee social media copy/content and manage communities.
• Line manage social media/community managers.

Skills

Social media marketing

Campaign strategy

Influencer engagement

CRM & emails

Tools

Photoshop

Job description

SmartRecruiters, Inc. is seeking an experienced digital marketeer to lead the launch and scaling of a new B2C digital collectibles trading game. You will design the launch strategy, run social campaigns, use data-driven insights to optimise spend, and manage a growing community globally.

You will build partnerships with major clubs, craft social content, and mentor junior staff. The role is based in Shoreditch with a competitive package up to £55K.