Digital Marketing Lead

Ayvens; Bristol; On-site; GBP 40,000 - 50,000; Full time

Job summary

An established industry player is seeking a passionate Digital Marketing Lead to shape the future of sustainable mobility. In this dynamic role, you will spearhead digital marketing initiatives, focusing on website strategy, SEO, and high-impact campaigns. Collaborate with a talented team to drive traffic and revenue while ensuring compliance with industry regulations. This is a unique opportunity to make a meaningful impact in a fast-paced environment, where your contributions will be valued and recognized. If you are ready to take your career to the next level and thrive in a culture of innovation, we want to hear from you!

Qualifications

• Proven experience in digital marketing, especially in SEO and campaigns.
• Strong organisational and project management skills are essential.

Responsibilities

• Lead the planning and execution of digital marketing strategies.
• Collaborate with teams to enhance conversion opportunities.

Skills

SEO Strategy

Digital Campaigns

Website Design

Project Management

Stakeholder Engagement

Education

Bachelor's Degree in Marketing or related field

Tools

Content Management Systems

Microsoft Word

Microsoft Excel

Microsoft Teams

Job description

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At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

Overall Job Purpose

Ayvens is seeking a talented Digital Marketing Lead to lead the planning and delivery of our digital marketing activities across the UK for all brands. This role offers a competitive salary range of £40,000 - £50,000. You will be responsible for managing the design, development, and implementation of our website strategy in line with business objectives, as well as developing strategies to drive increased traffic and revenue through optimised content, digital campaign design, and SEO tactics.

Key Accountabilities

As the Digital Marketing Lead, you will:

• Lead the research, design, and execution of website development to maximise brand positioning and impact.
• Plan and execute SEO strategies to enhance website authority.
• Collaborate with the entire marketing team to develop and deliver high-impact, high-quality, and cost-effective digital marketing campaigns that enhance conversion opportunities for all products and brands.
• Act as a subject matter expert (SME) to develop digital skills across the marketing team and work closely with the digital marketing executive to design optimised content.
• Ensure all digital activities comply with company guidelines, DMCCA, and FCA regulations.
• Use analytics, business data, and insights to inform digital decision-making.
• Manage supplier relationships and performance in line with company policy to deliver continuous improvement and value for money.
• Work across the business with key stakeholders and IT teams (central & local) to execute digital activities effectively and efficiently using available resources.
  
  

Competencies

To succeed in this role, you should possess:

• A track record of digital marketing success.
• Strong teamwork and collaboration skills.
• Excellent organisational skills and project management capabilities.
• Strong interpersonal skills with the ability to engage stakeholders at all levels.
• Experience in supplier or relationship management.
• The ability to thrive in a dynamic, fast-paced environment, managing multiple projects simultaneously while working under pressure and to tight deadlines.
  
  

Skills And Experience Required/Desirable

• Proven experience in digital marketing, including SEO strategy, digital campaigns, and website design.
• Knowledge of the Digital Markets, Competition & Consumers Act and the regulatory environment.
• Familiarity with design thinking or similar techniques with a customer-centric approach.
• A good standard of digital literacy, particularly with Content Management Systems.
• Working knowledge of core Microsoft applications (Word, Excel, MS Teams).
  
  

Ayvens Values

At Ayvens, we value:

• Collaboration: Focusing energy and talent on collective success.
• Curiosity: Proposing new ideas and contributing to the change process.
• Authenticity: Acting ethically and with courage.
• Commitment: Engaging and demonstrating consideration for others.
  
  

Why Join Us?

At Ayvens, we believe in fostering a culture of innovation and collaboration. If you are passionate about digital marketing and want to make a meaningful impact, we would love to hear from you!

Why Ayvens?

With over 3.4 million vehicles managed across more than 42 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.

At Ayvens, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business. We’re committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we’re guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organisation that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are.

Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.

• ALD Automotive | LeasePlan are rebranding to Ayvens across all 42 countries by 2025.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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