Digital Marketing Executive (SEO/PPC)

JR United Kingdom; Jarrow; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a results-driven Digital Marketing Executive to enhance their performance marketing strategies. This dynamic role involves managing PPC, SEO, and affiliate channels, ensuring campaigns are optimized for maximum impact. The ideal candidate will be data-savvy and commercially aware, capable of executing campaigns across platforms like Google Ads and Meta while providing insights through detailed reporting. Join a forward-thinking team where your contributions will directly influence marketing efficiency and success.

Qualifications

• Experience in a consumer-led industry with hands-on digital marketing.
• Familiarity with SEO tools and performance marketing channels.

Responsibilities

• Plan and optimize PPC campaigns across various platforms.
• Conduct keyword research and monitor performance metrics.
• Collaborate with content creators for SEO optimization.

Skills

SEO

PPC

Google Ads

Meta Ads

Affiliate Marketing

Data Analysis

A/B Testing

Content Optimization

Technical SEO

Google Analytics 4

Tools

SEMrush

Ahrefs

Google Analytics 4

Looker Studio

Excel

Shopify

WordPress

Job description

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Client:

Central Employment

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Central Employment are working in partnership with a leading and prominent eCommerce Retailer, as they look to appoint a Digital Marketing Executive (SEO/PPC).

Digital Marketing Executive profile:

We’re looking for a results-driven Digital Marketing Executive to manage and optimise our performance marketing channels (PPC, SEO, and affiliate), while contributing to broader marketing efficiency across content, reporting, and campaign support. This is a hands-on, multi-channel role ideal for someone commercially aware, data-savvy, and adaptable.

Key Responsibilities:

• Plan, execute, and optimise paid advertising campaigns across Google Ads, Bing, and Meta.
• Monitor spend and performance metrics (ROAS, CPC, CPA, CTR).
• Write ad copy and collaborate on creatives.
• Conduct A/B testing of adverts and landing pages.
• Generate weekly/monthly reports and insights to guide decision-making.
• Carry out keyword research to inform content and product pages.
• Identify and fix technical SEO issues (via tools like Screaming Frog or SEMrush).
• Liaise with content creators to optimise blog posts and category content.
• Track rankings, crawl issues, and traffic trends.
• Manage relationships with affiliate partners and networks.
• Monitor performance, approve/reject applications, and ensure brand compliance.
• Identify and onboard new relevant partners to grow the channel.
• Help maintain marketing calendars and coordinate content drops, launches, and events.
• Create UTM-tagged links, monitor campaign performance in GA4 and Looker Studio.
• Spot inefficiencies or gaps in reporting/data visibility and propose improvements.
• Collaborate on product page enhancements (titles, descriptions, media).
• Support CRO testing (heatmaps, user flow analysis, A/B tests).

Experience required:

• A background from a Consumer led industry
• Hands-on experience with Google Ads, Meta Ads, and affiliate platforms.
• Familiarity with SEO tools (SEMrush, Ahrefs, Search Console).
• Comfortable using Google Analytics 4, Looker Studio, and Excel/Sheets.
• Basic HTML and CMS knowledge (Shopify, WordPress, etc.).
• Strong written English and attention to detail.
• A proactive, self-organising approach to workload.