Digital Marketing Executive

HYDRAQUIP HOSE & HYDRAULICS; Rochester; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Competitive salary

20 days holiday + bank holidays

Pension and wellbeing support

Volunteer day and Refer-a-Friend bonus

Cycle to Work scheme

Training and development

Job summary

Hydraquip, the UK’s leading hose and hydraulics company, seeks a Digital Marketing Executive to plan, execute, optimise and report on integrated campaigns. You will collaborate with sales, operations and senior stakeholders to generate awareness, enquiries and sales opportunities.

This hands-on role requires a proactive marketer who blends creativity with data-driven decisions and strong content creation. Training and development are provided as part of our growth culture.

Qualifications

• Minimum 2 years in a digital marketing or marketing executive role.
• Experience managing campaigns from planning through to execution, optimisation and reporting.
• Knowledge of digital marketing channels including SEO, PPC, Email Marketing, Social Media Marketing, Content Marketing and Website Management.
• Strong understanding of lead generation and campaign performance measurement.
• Experience using Google Analytics, Search Console or similar reporting platforms.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator and InDesign.
• Experience using Canva to create digital and print marketing assets.
• Strong copywriting and content creation skills.
• Excellent project management and organisational skills.
• Ability to work independently while managing multiple projects simultaneously.
• Commercial mindset with a focus on generating measurable business outcomes.

Responsibilities

• Plan, manage and deliver end-to-end digital marketing campaigns.
• Create engaging content across social media, email marketing, websites and digital advertising channels.
• Manage and grow Hydraquip's social media presence across multiple platforms.
• Develop and execute organic and paid campaigns to generate leads and increase customer engagement.
• Support SEO initiatives to improve website visibility and organic search performance.
• Assist with PPC campaigns and ongoing campaign optimisation.
• Manage website content updates and landing page creation.
• Produce marketing collateral using Adobe Creative Suite and Canva.
• Create compelling digital assets including graphics, advertisements, presentations, brochures and marketing materials.
• Monitor campaign performance using analytics tools and provide regular reporting and insights.
• Work with sales teams to align marketing activity with commercial objectives.
• Support product launches, exhibitions, branch openings and company events.
• Capture and create photography and video content where required.
• Ensure consistent branding and messaging across all customer touchpoints.

Skills

Digital marketing

Campaign management

SEO

PPC

Email marketing

Social media marketing

Content marketing

Website management

Google Analytics

Adobe Creative Suite

Canva

Copywriting

Project management

Tools

HubSpot

Mailchimp

Salesforce

Google Analytics

Search Console

Adobe Creative Suite

Canva

Job description

Hydraquip is the UK’s largest independent Hose & Hydraulics company, built on the skill and commitment of our employees. Our continued growth means investment in training, career progression, and recognition for quality work.

Why join Hydraquip?

• Competitive salary
• 20 days holiday + bank holidays, increasing with service, with the option to purchase up to 5 additional days each year
• Company pension, wellbeing support & access to a wide‑ranging employee benefits & rewards platform, including a paid volunteering day, Refer‑a‑Friend bonus and Cycle to Work scheme
• Full training and ongoing development provided

Role and Responsibilities

As Digital Marketing Executive, you'll be responsible for planning, executing, optimising and reporting on integrated marketing campaigns that generate awareness, enquiries and sales opportunities.

This is a hands‑on role for a proactive marketer who enjoys combining creativity with data‑driven decision making. You'll work closely with sales, operations and senior stakeholders to ensure marketing activity delivers measurable business results.

Key responsibilities include

• Plan, manage and deliver end-to-end digital marketing campaigns
• Create engaging content across social media, email marketing, websites and digital advertising channels
• Manage and grow Hydraquip's social media presence across multiple platforms
• Develop and execute organic and paid campaigns to generate leads and increase customer engagement
• Support SEO initiatives to improve website visibility and organic search performance
• Assist with PPC campaigns and ongoing campaign optimisation
• Manage website content updates and landing page creation
• Produce marketing collateral using Adobe Creative Suite and Canva
• Create compelling digital assets including graphics, advertisements, presentations, brochures and marketing materials
• Monitor campaign performance using analytics tools and provide regular reporting and insights
• Work with sales teams to align marketing activity with commercial objectives
• Support product launches, exhibitions, branch openings and company events
• Capture and create photography and video content where required
• Ensure consistent branding and messaging across all customer touchpoints

Essential Experience

• Minimum 2 years' experience in a digital marketing or marketing executive role
• Experience managing campaigns from planning through to execution, optimisation and reporting
• Knowledge of digital marketing channels including: SEO, PPC, Email Marketing, Social Media Marketing, Content Marketing and Website Management
• Strong understanding of lead generation and campaign performance measurement
• Experience using Google Analytics, Search Console or similar reporting platforms
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator and InDesign
• Experience using Canva to create digital and print marketing assets
• Strong copywriting and content creation skills
• Excellent project management and organisational skills
• Ability to work independently while managing multiple projects simultaneously
• Commercial mindset with a focus on generating measurable business outcomes

Desirable Experience

• Experience within a B2B, industrial, engineering or technical environment
• Experience with HubSpot, Mailchimp, Salesforce or other CRM/marketing automation platforms
• Photography and videography experience
• Basic video editing capabilities
• Understanding of conversion rate optimisation (CRO)
• Experience managing Google Ads or LinkedIn advertising campaigns

We're looking for an enthusiastic and commercially minded marketer who enjoys taking ownership, generating ideas and delivering campaigns that make a measurable impact. You'll be equally comfortable analysing campaign performance, creating engaging content, working with stakeholders and supporting business growth through effective digital marketing.